Creative Emotional Lift (CEL)

 You made your ad, now what?

Identify those who love your ad and are ready to convert. Improve your campaigns ROAS!

Make Every Impression Count

Too many campaigns waste dollars on audiences who feel nothing - or worse, dislike your ad or brand.

SGLabs CEL changes that. It reveals how people actually feel about your ad, brand, or content across 64 distinct emotional characteristics, allowing you to reach those who love it and are most likely to convert.

For a fraction of your media spend...

Precisely target your campaign to drive stronger Return On Ad Spend (ROAS) by having a clear understanding of who your creative moves and why. 

  • Identify who loves your ad and is ready to convert.

Optimize your media spend and creative.

  • Leverage Primary Research to save time and money!

Know what’s working across every screen
Digital • CTV • Social • Streaming • FAST • Broadcast • Gaming • OOH • Connected TV • Experiential • etc

Whether you’re testing creative or scaling a national or international campaign, SGLabs’ CEL gives you the emotional intelligence to drive better outcomes and stronger campaign ROI.

SGLabs captures the feelings that shape Purchase Intent, Brand Awareness, Creative Likability, Brand Recommendation, etc, SGLabs provides a clear understanding of what’s working with your ad, why, for whom, and where it is working best. 

SGLabs Emotional Analysis
  • Understand how your audience feels about your ad, driven by 64 emotional characteristics.
  • Dive Deeper with SGLabs’ Meters
    • Joyful, Trustful, Desire, & Engagement 
The CEL also includes:
  • SGLabs Market Index & Benchmark
  • Traditional Brand Lift Metrics
  • Media Personas – optimizes a brand’s media campaign targeting (Pre, During, or Post Flight)
SGLab has been studying how audiences feel, what they value, the lifestyles they lead, and how all of this influences what they watch and buy for over a decade.
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Some of the traditional Brand Metrics we focus on include: 

  • Purchase intent
  • Ad recall
  • Brand awareness
  • Brand consideration
  • Brand recommendation
  • Creative likability

What are you measuring?

SGLabs’ CEL delivers the same emotional intelligence and optimization power as our BEL, but without a separate control group. That means faster setup, greater flexibility, and deeper insights since every participant has seen your ad or had your experience.

SGLabs’ CEL – Actionable insights to optimize ad creative and media strategies.

Who participates in our research?

Almost everyone!

No matter what your business does, we have respondents who will help answer your toughest questions.

PARTICIPANTS
100+ million research participants
COUNTRIES
100+ countries
MARKETS
Access to 4,000+ individual market research panels and sources.

Measurement methodologies driving SGLab's Emotional Lift Practice

No matter if you’re testing new creative or scaling up a campaign, our insights help you find the feelings that drive results. SGLabs uses a variety of methodologies to understand how your audience feels about your creative, some of which include:

  • Psychology models
  • Art Therapy modality
  • Behavioral data
  • Traditional research
  • Neuroscience

Questions? Interested in learning more? Let’s schedule a demo, we’ll share more about our process and the methodologies we’ve been honing for the past decade.

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