SGLabs Analysts
At Sleeping Giant Labs, we don’t just measure what’s happening in media and marketing, online, or over social media; we interpret why and what to do about it. Our analyst practice delivers research-driven insight, consulting, and strategic guidance for brands, platforms, and technology companies navigating an era of accelerated change to communicate with insight, authenticity, and purpose.
Who we are
We’re a cross-disciplinary team of senior executives, researchers, art therapists, psychologists, technologists, data scientists, and strategists with decades of experience in media, marketing, broadcast, interactive experiences, technologies, and emerging platforms. We’ve helped global brands, media companies, and startups alike understand their audiences more deeply – translating emotion, behavior, and data into growth strategy in almost every industry.
WHAT WE DO
Our work sits at the intersection of research, strategy, psychology, media, marketing, and content. We combine proprietary data from our Emotional Lift Platform and research Indexies with on-the-ground insights from major events, product launches, and technology ecosystems. We’re constantly on the hunt for the latest, greatest technologies and solutions, evaluating, questioning to decipher between hype and product/market fit. Our journey, combined with the primary research we do, enables us to offer executives and the brands we work with actionable intelligence that helps leaders make smarter decisions faster.
Custom Research & Benchmarking
- Uncover what your audience values, believes, and feels, how they behave, and how their emotions influence everything they do.
Strategic Consulting
- Turning research adn analysis into actionable business and marketing strategies that drive performance and ROAS.
Advisory Engagements
- Ongoing analyst support for executives and leadership teams.
Executive Briefings & Brand Therapy
- Bespoke sessions that translate insights into plans, helping leadership teams align messaging, innovation, and media strategy around what audiences feel, value, and do.
On-the-Ground Intelligence
- Real-time analysis of local and global events, from CES (Showstoppers & PepCom) to South by Southwest, the NAB, Digiday, and many more intimate shows such as POSSIBLE and StreamTV, covering product launches, innovations, and category disruptors.
Why It Matters
Markets are evolving faster than ever, from CTV and retail media networks to AI-driven personalization and emotional measurement. Leaders don’t just need data; they need clarity, context, and direction.
Our hybrid approach – blending emotional intelligence, data science, primary research, analyst insight, and SGLabs Emotional Lift and Indexes – we help companies:
- Understand what their audiences feel, not just what they do.
- Anticipate shifts in technology, media, trends, and culture.
- Prioritize investments that align with an audience’s values and your company’s growth goals.
SGLabs’ unique combination of expertise and strategic analysis positions Sleeping Giant Labs as a trusted partner for brands, agencies, and platforms shaping the future of media and marketing.