ABOUT US

Who is Sleeping Giant Labs?

As marketers, we built the platform we always wished existed, integrating emotional intelligence, behavioral science, data analysis, primary research, and many technologies, including AI, into a single, scalable solution. The result is SGLabs, your emotionally intelligent marketing platform.

Our work begins with understanding how people feel, what they value, and why they convert. It’s anchored in our Limbic Resonance Model, developed over 9 years ago and rigorously field-tested for effectiveness. Our model uncovers the conscious and unconscious forces that shape consumer and business executive decision-making.

With this foundation, our solutions – from the Consumer Emotional Index (CEI) and Business Engagement Index (BEI) to the Brand Emotional Lift (BEL) – give brands the tools to align messaging and media with how their audiences feel. That alignment enables deeper connections, stronger relationships, higher conversion, and better returns.

Our mighty team of senior marketers, psychologists, data scientists, art therapists, neuroscientists, and researchers has spent decades helping organizations create measurable, meaningful connections that build communities and drive increased ROAS.

Working with GIANT brands, we believe...

Research works

Know how we know that? Research.

Our clients come first

Our goals are your goals.

Revenue mindset

It is important to have a revenue-first mindset.

Attention

Attention to detail is paramount.

Human Centered Approach

Our work is grounded in a human-centered methodology shaped by our proprietary CEI and BEI platforms, developed during the pandemic to help brands navigate rapidly shifting emotional landscapes. By combining traditional research, neuroscience, AI, and more than 20 years of studying brand audience dynamics, we uncover the drivers behind both conscious and unconscious decision-making. Many of our frameworks are rooted in psychological and art therapy principles, giving our clients a unique window into how people process, respond to, and act on a brand’s messaging.

With these insights, we help brands develop authentic relationships with their audiences. Our insights ensure that your message reaches the right audience at the right moment with the emotional alignment needed to build loyalty and improve ROAS.

We’d love to host you in Colorado and share how our team and tools can support your goals and help you navigate your next wave of growth.

Some of the GIANT brands we've worked with

Measurement methodologies driving SGLab's

At SGLabs, emotional resonance drives how we understand consumers and business executives, and why they convert. We begin with traditional, explicit research – surveys, interviews, and attitudinal studies to uncover clear, direct feedback. When appropriate, we extend this with cognitive and implicit methods from neuroscience to reveal the unconscious associations people hold with brands, products, and messages.

This multimodal approach lets us see both what people say and what they feel, identifying the emotional drivers and barriers behind their decisions. For example, implicit testing may show a strong desire for a product, while surveys reveal price concerns, clarifying where opportunity and friction coexist.

This methodology powers both sides of our platform at different times.
Our Research products (CEI and BEI) illuminate how consumers and decision-makers think, feel, and behave.
Our Measurement products (BEL and CEL) apply the same emotional intelligence to live campaigns, showing not only whether creative works, but also why, for whom, and how to activate those audiences to improve ROAS.

By combining traditional research with cognitive insight, we deliver a clearer, more actionable understanding of what moves people – and how brands can perform better because of it, leading to improved ROAS.

“The results of Sleeping Giant’s work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand.”