Sleeping Giant Labs' (SGLabs) research and strategy reports and process has led to more than 100 million online experiences, videos, and Apps downloaded and enjoyed. 

Our process has led to over 100 million online experiences, videos, & Apps downloaded and enjoyed. 

Adding emotional context to your communication strategy is important because feelings matter.

 

Adding emotional context to your communication strategy is important because feelings matter. 

SGLabs' conscious/unconscious research platform is the culmination of 20 years of studying how brands engage with the lifestyles that make up their target market/community. Our team of senior marketing/business executives, psychologists, psychotherapists, neuroscientists, researchers, and professors has been applying psychology learnings to marketing strategies for years.

 

Sleeping Giant Labs' (SGLabs) conscious/unconscious research platform is the culmination of 20 years of studying how brands engage with the lifestyles that make up their target market/community. Our team of senior marketing/business executives, psychologists, psychotherapists, neuroscientists, researchers, and professors has been applying psychology learnings to marketing strategies for years.

Sleeping Giant Labs' (SGLabs) conscious/unconscious research platform is the culmination of 20 years of studying how brands engage with the lifestyles that make up their target market/community. Our team of senior marketing/business executives, psychologists, psychotherapists, neuroscientists, researchers, and professors have been applying psychology learnings to marketing strategies for years.

Sleeping Giant Labs' (SGLabs) conscious/unconscious research platform is the culmination of 20 years of studying how brands engage with the lifestyles that make up their target market/community. Our team of senior marketing/business executives, psychologists, psychotherapists, neuroscientists, researchers, and professors have been applying psychology learnings to marketing strategies for years.

Giant brands we've worked with...

Giant brands we've worked with

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Some of the questions our clients are asking include:

Some of the questions our clients are asking include:

● How is your brand being perceived?

● What is important to your customers and community members?

● What features does your consumer want and/or need?

● How can we drive a top of the funnel strategy that will resonate with my consumers on a deeper level?

● Are you seeking a change of brand perception, and/or attitude via benchmarking?

● Are there packaging and/or brand improvements that could be made to influence and engage your consumers/communities?

● Does your brand need help solving persistent problems?

● What’s important to your customers & community members?

● What kind of top secret “stuff” are you thinking about & will it engage your community?

● Are you seeking a change of brand, perception, and/or attitude via benchmarking?

● Are you hoping to understand moment by moment product cognition?

● What media do the lifestyles that make up your community enjoy?

● Are there packaging improvements that may be made to influence your consumer & communities engagement and/or to close the sale, no matter what you are selling?

 

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The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. 

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. 

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. 

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. 

SGLabs synthesizes this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling. 

SGLabs synthesize this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling. 

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It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

Working with giant brands, we believe the following to be true:

Working with giant brands, we believe

1. Research works. Know how we know that? Research.

2. Our clients come first. Our goals are your goals.

3. It is important to have a revenue-first mindset.

4. Attention to detail is paramount.

Research works. Know how we know that? Research.

Our clients come first. Our goals are your goals.

It's important to have a revenue first mindset.

Attention to detail is paramount.

"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

Our clients, partners are sharing

Our clients, partners are sharing

Consumer Emotional Index (CEI) Reports

Join us to see how our research drives relationships with your community

that last a lifetime, no matter what the future brings.

Consumer Emotional Index (CEI) Reports

Join us to see how our research drives relationships with your community that

last a lifetime, no matter what the future brings.

Consumer Emotional Index (CEI) Reports

Join us to see how our research drives relationships with your community

that last a lifetime, no matter what the future brings.

Consumer Emotional Index (CEI) Reports

Join us to see how our research drives relationships with your community that last a lifetime, no matter what the future brings.

Consumer Emotional Index (CEI) Reports

Join us to see how our research drives relationships with your community that last a lifetime, no matter what the future brings.

CEI 

Know how your customers are feeling today. 

Chapters 1-5

Learn more

CEI 

Know how your customers are feeling today. 

Chapters 1-5

Learn more

CEI

Know how your customers are feeling today. 

Chapters 1-5

Learn more

CEI 

Know how your customers are feeling today. 

Chapters 1-5

Learn more

CEI 

Know how your customers are feeling today. 

Chapters 1-5

Learn more

CEI: Community's lifestyle 

Understand the lifestyles your community/target market is living.

Chapter 1  

 Learn more

CEI: Community's lifestyle

Understand the lifestyles your community, target market are living.

Chapter 1 

Learn more

CEI: Community's lifestyle 

Understand the lifestyles your community/target market is living.

 

Chapter 1  

 Learn more

CEI: Community's lifestyle 

Understand the lifestyles your community/target market is living.

Chapter 1  

 Learn more

CEI: Goods & Services  

Know what goods & services your community is buying.

Chapter 2

Learn more

CEI: Goods & Services

Know what goods & services your community are buying.

Chapter 2 

Learn more

CEI: Goods & Services 

 Know what goods & services your community is buying.

Chapter 2

Learn more

CEI: Goods & Services  

Know what goods & services your community is buying.

Chapter 2

Learn more

CEI: Consumer Perception

Know how your community feels about your brand?

Chapter 3

Learn more

CEI: Consumer Perception

Know how your community feels about your brand?

Chapter 3

Learn more

CEI: Consumer Perception

Know how your community feels about your brand?

Chapter 3

Learn more

CEI: Consumer Perception

Know how your community feels about your brand?

Chapter 3

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel? 

 

Chapter 4

Learn more

CEI: Uncertainty & Fear

 

Does your community feel uncertain or fearful? Do you know how they feel?

 

Chapter 4

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel?  

Chapter 4

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel?  

Chapter 4

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel? 

 Chapter 4

Learn more

CEI: Social Justice

What is important to your community concerning social justice?

 

Chapter 5 

Learn more

CEI: Racial Justice

Does your community feel uncertain, fearful? Do you know how they feel?

Chapter 5

Learn more

CEI: Social Justice

What is important to your community concerning social justice? 

Chapter 5 

Learn more

CEI: Social Justice

What is important to your community concerning social justice? 

Chapter 5 

Learn more

CEI: Social Justice

What is important to your community concerning social justice?

Chapter 5 

Learn more

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