Brand Lift studies that brands, agencies, and platforms use today provide valuable signals. The BEL makes them actionable. By enhancing traditional Brand Lift insights through SGLabs’ emotional lens, we know who truly cares about your ad and why. These insights measure how your ad performs and targets your ad campaign with precision, improving overall ROAS!
By capturing the feelings that shape Purchase Intent, Brand Awareness, Creative Likability, Brand Recommendation, etc, SGLabs provides a stronger barometer of ad effectiveness than traditional brand lift alone.
Measuring creative the way consumers experience it – emotion first.
The SGLabs BEL, our Emotional Lift platform, analyzes in-the-moment emotional responses alongside brand engagement outcomes, such as intent and consideration, to determine which emotions meaningfully influence brand performance.
This enables insights legacy metrics cannot provide, including, but not limited to:
Brand Emotional Lift (BEL)
Traditional Brand Lift tells you what happened. SGLab’s BEL tells you why it happened, and who’s ready to take action. By applying SGLabs’ emotionally intelligent lens to standard brand lift metrics, BEL uncovers the audiences most emotionally engaged with your ad and most likely to convert. That insight fuels better targeting, higher ROAS, and clearer advertiser-ready narratives.
SGLabs Emotional Lens are powered by 64 Emotional drivers revealing how & why, audiences respond to creative.
SGLabs Pulse Indexes represent the real-time emotional state of an audience, captured in the moment, while watching your ad or having an experience, and is sensitive to change as an experience unfolds.
SGLabs Pulse Indexes:
SGLabs’ Emotional Lift platform also deliver:
SGLabs’ Emotional Lift platform are available across streaming, social, CTV, FAST, gaming, programmatic, display, OOH, etc.
Inspired by our BEL , the Game Emotional Lift (GEL) measures emotional response to a brand’s integration in gameplay. Powered by our Seamless Pulse, the GEL reveals how well an ad integrates into a game or disrupts it. When an ad blends into a game, it deepens immersion and elevates the experience. But when an ad interrupts that flow, it breaks the moment, causing players to recoil and disengage with the game, and the overall experience.
SGLabs’ Location Emotional Lift (LEL) captures in-the-moment emotional response at stores, events, and real-world experiences.
SGLabs Research+
Consumer Emotional Index (CEI) & Business Engagement Index (BEI)
5+ Billion data points about what your audience & business executives feel, what they value, love, buy, spend their time, and the media they consume.
With over 4.7 million personas available, precisely target your brand’s audience.
Save millions of dollars from misaligned ad campaigns!
Almost everyone!
No matter what your business does, where your ad or content is airing, we have respondents who will help answer your toughest questions.
Our Team delivers larger-scale projects where our analysts, enabled by our emotionally intelligent brand and marketing platform, provide actionable insights to guide your most critical decisions across your business, brand, products, and strategic vision.
