Sleeping Giant Labs (SGLabs) insights and processes have driven 100+ million online experiences, videos, and apps downloaded and enjoyed.
Sleeping Giant Labs (SGLabs) insights and processes have driven 100+ million online experiences, videos, and apps downloaded and enjoyed.
Sleeping Giant Labs (SGLabs) insights and processes have driven 100+ million online experiences, videos, and apps downloaded and enjoyed.
Sleeping Giant Labs (SGLabs) insights and processes have driven 100+ million online experiences, videos, and apps downloaded and enjoyed.
SGLabs is a market research firm that helps companies solve their most challenging problems. We leverage our platform based on traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis to help deliver on your brand promise.
We have over two decades of experience working with medium-sized to Fortune 500 companies. Our team of diverse business and marketing professionals, researchers, strategists, technologists, & psychologists helps brands tell their stories with authenticity and purpose.
SGLabs offers affordable and easily digestible research and insights that level up a brand's communication, content, packaging, product development, sales, media, and social strategies.
SGLabs is a market research firm that helps companies solve their most challenging problems. We leverage our platform based on traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis to help deliver on your brand promise.
We have over two decades of experience working with medium-sized to Fortune 500 companies. Our team of diverse business and marketing professionals, researchers, strategists, technologists, & psychologists helps brands tell their stories with authenticity and purpose.
SGLabs offers affordable and easily digestible research and insights that level up a brand's communication, content, packaging, product development, sales, media, and social strategies.
SGLabs is a market research firm that helps companies solve their most challenging problems. We leverage our platform based on traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis to help deliver on your brand promise.
We have over two decades of experience working with medium-sized to Fortune 500 companies. Our team of diverse business and marketing professionals, researchers, strategists, technologists, & psychologists helps brands tell their stories with authenticity and purpose.
SGLabs offers affordable and easily digestible research and insights that level up a brand's communication, content, packaging, product development, sales, media, and social strategies.
SGLabs is a market research firm that helps companies solve their most challenging problems. We leverage our platform based on traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis to help deliver on your brand promise.
We have over two decades of experience working with medium-sized to Fortune 500 companies. Our team of diverse business and marketing professionals, researchers, strategists, technologists, & psychologists helps brands tell their stories with authenticity and purpose.
SGLabs offers affordable and easily digestible research and insights that level up a brand's communication, content, packaging, product development, sales, media, and social strategies.
SGLabs is a market research firm that helps companies solve their most challenging problems. We leverage our platform based on traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis to help deliver on your brand promise.
We have over two decades of experience working with medium-sized to Fortune 500 companies. Our team of diverse business and marketing professionals, researchers, strategists, technologists, & psychologists helps brands tell their stories with authenticity and purpose.
SGLabs offers affordable and easily digestible research and insights that level up a brand's communication, content, packaging, product development, sales, media, and social strategies.
Data & research for Web3
Data & research for Web3
Data & research for Web3
Data & research for Web3
Data & research for Web3
At SGLabs, we believe that data is the key to unlocking the potential of your brand. That's why we offer 228+ reports, analyzing millions of data points to provide comprehensive primary research and insights about your target audience, community, and brand.
Our unique approach involves analyzing consumer interests and correlating their preferences, emotions, and media consumption to offer a fresh perspective on who your customers are, what they love, buy, feel, and how they spend their time. By tapping into this wealth of data, we help brands make informed decisions and stay ahead of their competition.
Along with our syndicated research, we offer semi-custom research, sponsored research, & fully custom research to help companies better understand and engage with their target market and community.
At SGLabs, we believe that data is the key to unlocking the potential of your brand. That's why we offer 228+ reports, analyzing millions of data points to provide comprehensive primary research and insights about your target audience, community, and brand.
Our unique approach involves analyzing consumer, and customer interests and correlating their preferences, emotions, and media consumption to offer a fresh perspective on who your customers are, what they love, buy, feel, and how they spend their time. By tapping into this wealth of data, we help brands make informed decisions and stay ahead of their competition.
Along with our syndicated research, we offer semi-custom research, sponsored research, & fully custom research to help companies better understand and engage with their target market and community.
At SGLabs, we believe that data is the key to unlocking the potential of your brand. That's why we offer 228+ reports, analyzing millions of data points to provide comprehensive primary research and insights about your target audience, community, and brand.
Our unique approach involves analyzing consumer interests and correlating their preferences, emotions, and media consumption to offer a fresh perspective on who your customers are, what they love, buy, feel, and how they spend their time. By tapping into this wealth of data, we help brands make informed decisions and stay ahead of their competition.
Along with our syndicated research, we offer semi-custom research, sponsored research, & fully custom research to help companies better understand and engage with their target market and community.
At SGLabs, we believe that data is the key to unlocking the potential of your brand. That's why we offer 228+ reports, analyzing millions of data points to provide comprehensive primary research and insights about your target audience, community, and brand.
Our unique approach involves analyzing consumer interests and correlating their preferences, emotions, and media consumption to offer a fresh perspective on who your customers are, what they love, buy, feel, and how they spend their time. By tapping into this wealth of data, we help brands make informed decisions and stay ahead of their competition.
Along with our syndicated research, we offer semi-custom research, sponsored research, & fully custom research to help companies better understand and engage with their target market and community.
At SGLabs, we believe that data is the key to unlocking the potential of your brand. That's why we offer 228+ reports, analyzing millions of data points to provide comprehensive primary research and insights about your target audience, community, and brand.
Our unique approach involves analyzing consumer interests and correlating their preferences, emotions, and media consumption to offer a fresh perspective on who your customers are, what they love, buy, feel, and how they spend their time. By tapping into this wealth of data, we help brands make informed decisions and stay ahead of their competition.
Along with our syndicated research, we offer semi-custom research, sponsored research, & fully custom research to help companies better understand and engage with their target market and community.
Giant brands we've worked with...
Giant brands we've worked with
The CEI: An Agile Emotional & Intersectional Insight Platform
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. Our flagship product, the CEI, delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. We offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI: An Agile Emotional & Intersectional Insight Platform
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. Our flagship product, the CEI, delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. We offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI: An Agile Emotional & Intersectional Insight Platform
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. Our flagship product, the CEI, delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. We offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI: An Agile Emotional & Intersectional Insight Platform
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. Our flagship product, the CEI, delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. We offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI: An Agile Emotional & Intersectional Insight Platform
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. Our flagship product, the CEI, delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. We offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
SGLabs synthesizes this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling.
SGLabs synthesize this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling.
Lifestyle/Target Market Lens: Above are 3 of the 38 lifestyles we study, including Gamers, Outdoor Adventurers, and all our respondents. To the right of the graph is a section of the dashboard.
Lifestyle/Target Market Lens: Above are 3 of the 38 lifestyles we study, including Gamers, Outdoor Adventurers, and all our respondents. To the right of the graph is a section of the dashboard.
CX INNOVATOR SERIES
CX INNOVATOR SERIES
CX INNOVATOR SERIES
CX INNOVATOR SERIES
The CX Innovator Series is an actionable and educational industry initiative showcasing the best practices leading executives use to shape their community’s experience. Using expertly curated executive interviews combined with quantitative research from consumer surveys, the CX Innovator Series provides tangible insights and a deeper understanding of how successful companies utilize CX programs resulting in positive business outcomes.
The CX Innovator Series is made possible by support from our lead sponsors: Concentrix, eGain, Tealium, and QuestionPro. LEARN MORE
The CX Innovator Series is an actionable and educational industry initiative showcasing the best practices leading executives use to shape their community’s experience. Using expertly curated executive interviews combined with quantitative research from consumer surveys, the CX Innovator Series provides tangible insights and a deeper understanding of how successful companies utilize CX programs resulting in positive business outcomes.
The CX Innovator Series is made possible by support from our lead sponsors: Concentrix, eGain, Tealium, and QuestionPro.
The CX Innovator Series is an actionable and educational industry initiative showcasing the best practices leading executives use to shape their community’s experience. Using expertly curated executive interviews combined with quantitative research from consumer surveys, the CX Innovator Series provides tangible insights and a deeper understanding of how successful companies utilize CX programs resulting in positive business outcomes.
The CX Innovator Series is made possible by support from our lead sponsors: Concentrix, eGain, Tealium, and QuestionPro.
Some of the questions our clients ask:
Some of the questions our clients ask:
Some of the questions our clients ask:
● How is your brand being perceived?
● What is important to your customers and community members?
● What features does your consumer want and/or need?
● How can we drive a top of the funnel strategy that will resonate with my consumers on a deeper level?
● Are you seeking a change of brand perception, and/or attitude via benchmarking?
● Are there packaging and/or brand improvements that could be made to influence and engage your consumers/communities?
● Does your brand need help solving persistent problems?
● What’s important to your customers & community members?
● What kind of top secret “stuff” are you thinking about & will it engage your community?
● Are you seeking a change of brand, perception, and/or attitude via benchmarking?
● Are you hoping to understand moment by moment product cognition?
● What media do the lifestyles that make up your community enjoy?
● Are there packaging improvements that may be made to influence your consumer & communities engagement and/or to close the sale, no matter what you are selling?
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize
"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell
"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize
"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell
"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand." - Rick Case, CEO Nite Ize
"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell
"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize
"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell
Our clients, partners are sharing
Our clients, partners are sharing
Our clients, partners are sharing
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Uncertainty & Fear
Does your community feel uncertain or fearful? Do you know how they feel?
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