Sleeping Giant Labs' (SGLabs) research and strategy reports and processes have led to more than 100 million online experiences, videos, and apps downloaded and enjoyed. 

Our process has led to over 100 million online experiences, videos, & Apps downloaded and enjoyed. 

SGLabs' is a research and strategy firm focused on understanding your business' "why," your brand's truth, and your community/target market. We leverage our platform, consisting of traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis, to help deliver on your brand's promise.

Our team is made up of a diverse group of business and marketing professionals, researchers, and psychologists. We have been conducting research and offering strategies to Fortune 500 and medium-sized businesses alike for 20 years.

SGLabs adds emotional context to your brand strategy because feelings matter. We offer our research and insights in an affordable and easily digestible manner to level up your communications. 

SGLabs' is a research and strategy firm focused on understanding your business' "why," your brand's truth, and your community/target market better than ever before. We leverage our technology platform, consisting of traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis, to help deliver on your brand's promise.

Our team is made up of a diverse group of business and marketing professionals, researchers, and psychologists. We have been conducting research and offering strategies to Fortune 500 and medium-sized businesses alike for 20 years.

SGLabs is adding emotional context to your communication strategy because feelings matter. We are now delivering our research and insights in an affordable and easily digestible manner to level up your brand's communications. 

SGLabs' is a research and strategy firm focused on understanding your business' "why," your brand's truth, and your community/target market better than ever before. We leverage our technology platform, consisting of traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis, to help deliver on your brand's promise.

Our team is made up of a diverse group of business and marketing professionals, researchers, and psychologists. We have been conducting research and offering strategies to Fortune 500 and medium-sized businesses alike for 20 years.

SGLabs is adding emotional context to your communication strategy because feelings matter. We are now delivering our research and insights in an affordable and easily digestible manner to level up your brand's communications. 

SGLabs' is a research and strategy firm focused on understanding your business' "why," your brand's truth, and your community/target market. We leverage our platform, consisting of traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis, to help deliver on your brand's promise.

Our team is made up of a diverse group of business and marketing professionals, researchers, and psychologists. We have been conducting research and offering strategies to Fortune 500 and medium-sized businesses alike for 20 years.

SGLabs is adding emotional context to your communication strategy because feelings matter. We are now delivering our research and insights in an affordable and easily digestible manner to level up your brand's communications. 

SGLabs' is a research and strategy firm focused on understanding your business' "why," your brand's truth, and your community/target market better than ever before. We leverage our technology platform, consisting of traditional research, neuroscience, artificial intelligence (AI), and sentiment analysis, to help deliver on your brand's promise.

Our team is made up of a diverse group of business and marketing professionals, researchers, and psychologists. We have been conducting research and offering strategies to Fortune 500 and medium-sized businesses alike for 20 years.

SGLabs is adding emotional context to your communication strategy because feelings matter. We are now delivering our research and insights in an affordable and easily digestible manner to level up your brand's communications. 

 

Data & research for Web3

 

Data & research for Web3

 

Data & research for Web3

Data & research for Web3

 

Data & research for Web3

We offer 229 reports, studying 1.4 Million new data points every quarter, 5.6 Million a year to understand your community/target market and we want to share our insights with you. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

We offer 229 reports, studying 1.4 Million new data points every quarter, 5.4 Million a year to understand your community/target market and we want to share our insights with you. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

We offer 229 reports, studying 1.4 Million new data points every quarter, 5.4 Million a year to understand your community/target market and we want to share our insights with you. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

We offer 229 reports, studying 1.4 Million new data points every quarter, 5.4 Million a year to understand your community/target market and we want to share our insights with you. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

We offer 229 reports, studying 1.4 Million new data points every quarter, 5.4 Million a year to understand your community/target market and we want to share our insights with you. Our research is used to create communication, content, product, sales, and media buying/social strategies.

Giant brands we've worked with...

Giant brands we've worked with

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The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. Monthly, weekly, and daily reports are also available. We offer detailed reports, semi-custom research, and answers to your most difficult questions, as well as fully custom research.  

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. Monthly, weekly, and daily reports are also available. We offer detailed reports, semi-custom research, and answers to your most difficult questions, as well as fully custom research.  

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. Monthly, weekly, and daily reports are also available. We offer detailed reports, semi-custom research, and answers to your most difficult questions, as well as fully custom research.  

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. Monthly, weekly, and daily reports are also available. We offer detailed reports, semi-custom research, and answers to your most difficult questions, as well as fully custom research.  

The CEI: An Agile Emotional & Intersectional Insight Platform

What your customers are feeling today is different from what they were feeling last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers, studying 38 different lifestyles at 95% accuracy every quarter. Monthly, weekly, and daily reports are also available. We offer detailed reports, semi-custom research, and answers to your most difficult questions, as well as fully custom research.  

SGLabs synthesizes this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling. 

SGLabs synthesize this data into insights that brands can use to form a deeper relationship with their communities. If you are an agency selling to brands, this knowledge can be exceptionally valuable to understand how your clients’ communities are feeling. 

Some of the questions our clients ask:

Some of the questions our clients ask:

Some of the questions our clients ask:

● How is your brand being perceived?

● What is important to your customers and community members?

● What features does your consumer want and/or need?

● How can we drive a top of the funnel strategy that will resonate with my consumers on a deeper level?

● Are you seeking a change of brand perception, and/or attitude via benchmarking?

● Are there packaging and/or brand improvements that could be made to influence and engage your consumers/communities?

● Does your brand need help solving persistent problems?

● What’s important to your customers & community members?

● What kind of top secret “stuff” are you thinking about & will it engage your community?

● Are you seeking a change of brand, perception, and/or attitude via benchmarking?

● Are you hoping to understand moment by moment product cognition?

● What media do the lifestyles that make up your community enjoy?

● Are there packaging improvements that may be made to influence your consumer & communities engagement and/or to close the sale, no matter what you are selling?

 

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It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell

"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell

"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."   - Rick Case, CEO Nite Ize 

"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell

Our clients, partners are sharing

Our clients, partners are sharing

Our clients, partners are sharing

Consumer Emotional Index (CEI) Reports 

Consumer Emotional Index (CEI) Reports

 

Consumer Emotional Index (CEI) Reports

Consumer Emotional Index (CEI) Reports

Consumer Emotional Index (CEI) Reports

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

CEI: Full Report 

Know how your customers are feeling today. 

Learn more

CEI: Goods & Services

Know what goods & services your community is buying.

Learn more

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more

CEI: Consumer Perception 

Know how your community feels about your brand.

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel?

Learn more

CEI: Social Justice 

What is important to your community concerning social justice?

Learn more

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