Consumer Emotional Index

240+ million data points about consumers

The CEI is SGLabs proprietary conscious/unconscious consumer research platform. It combines traditional primary research, neuroscience, psychology, AI, and 20+ years of studying how brands engage with their target markets and communities. The CEI will help you…

  • Win more pitches.
  • Tell more meaningful stories.
  • Save millions from misaligned ad campaigns.
  • Understand what your customers care about.
  • Engage your audience when and where they are. 
  • Understand your community’s shared values that motivate their buying decisions. 
  • Level up your communication, media, content, social, packaging, and sales strategies.

We believe the CEI is the world's largest database correlating consumer interests, feelings, and media preferences to offer a fresh understanding on who your customers are, what they love, buy, and feel.

Insights, Strategies, & Plans

Our platform provides easily digestible research and actionable insights.

We don’t simply collect data – we deliver research from raw insights to fully actionable plans.

These insights inform decisions from brand management and marketing to content creation and media planning.

We deliver:
– Insights and strategies you can use to build your plan.
– Flexible reporting options, real-time dashboards.
– Fully executable plans.
– Self-service data access via Snowflake.

Person 5
Communication Plan
Media Plan
Productivity Man 2
Content Plan
Social Strategies
Person 12
Packaging Strategies
Sales Plan
Person 3
Product Development Strategies

What does the CEI do?

The CEI explores consumer feelings, attitudes, behaviors, and media consumption patterns. 

Frame 1_HR

Understand what your customers love, buy, feel, and how they spend their time.

Creative, targeting, and media messaging that resonates with your audience.
Data-driven business and marketing strategies.
Focus your resources on the best channels to trigger action and loyalty.
Time Management
Insights you can easily understand, share and act on.

Our unique approach cross-references and correlates consumer preferences to offer a fresh perspective on who your customers are and how best to engage with them.

Over 4.7 million possible personas

Custom persona development

Analyze your audience by key segments and understand each segment’s feelings, attitudes, behaviors, actions, and media preferences.

Consumer Demographics include: Lifestyle, Ethnicity, Income, Gender, Age, and Political party.

Business Demographics include: Company Size, Seniority, Decision-Makers, and Industry in the US, Europe, and Asia.

Personas are not limited to demographics. Personas can be tailored to your brand’s key market differentiators, no matter what they are. We can use answers to any question as criteria for creating your Personas, including custom questions!

CEI Lenses

CEI Lenses segment consumers based on preferences and demographics. Default Lenses include Age, Ethnicity, Gender, Income, Occupation, Political Party, and more.

Your custom Lenses are based on primary research about your audience and community. 

Lenses compare segments of your target market, providing the insights required for data-driven communication, marketing, product, social, and media decisions.

Any Persona can be defined as a Lens, providing a detailed view of your target market, enabling you to understand your audience on a deep level.

Work at an agency? Be sure to ask about a co-branded research programs.


Global Reach

Who participates in our research?

Almost everyone!

No matter what your business does, we have respondents who will help answer your toughest questions.

  • The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
  • Target: Elementary, Junior High, High School, and College Students.
  • Adults of all ages throughout the world.
  • Customized audiences based on any demographic  or custom requirements.
  • If you are interested in learning more, please contact us. 
  • Plan delivered in a final format, graphs and insights, or as raw data through Snowflake.


240+ Million

Data points about consumers globally


4.7+ Million

Possible audiences

SGLabs’ platform provides detailed, digestible reports and dashboards to deliver actionable insights for your most critical business decisions.

Request a demo!

What's included?

  • Research to drive: Communication, Media, Content, Social, Packaging, Sales, and Product strategies.

    • Finalized plans are also available.  Go beyond just reports and dashboards.

  • Uncover how different lifestyles and audiences feel about your brand.

  • Understand how different audiences prefer to be communicated with.

  • Build bespoke Personas to match your brand’s target markets.

  • Learn what brands do that build trust with consumers.

  • Intuitive reports and dashboards

  • Global perspective.

  • Dedicated account support.

  • Insights to help understand your customers on a deeper level – what motivates them and what’s changing for them.

  • Know how your community feels, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.

  • Know the media your community consumes, broken down by category, platform, and day-parts.