Creative Emotional Lift (CEL) - Feelings & Content Matter!

 

Discover who loves your ad & brand the most & is most likely to convert.
Insights you can act on.

SGLabs CEL helps brands identify and reach the audiences who feel your story, the ones most likely to buy, share, and stay loyal. Stop paying to reach people who don’t care.

 

 

Make Every Impression Count – Too many campaigns waste dollars on audiences who feel nothing – or worse, dislike your ad or brand.

SGLabs CEL changes that. It reveals how people actually feel about your ad, brand, or content across 64 distinct emotional characteristics, allowing you to reach those who love it and are most likely to convert.

 

For a fraction of your media spend...

Pinpoint emotional connection
  • Identify who your creative content resonates with and who is most ready to act and convert.
Target those with the highest emotional connection
  • Once identified, target those most emotionally impacted by your ad or content.
Optimize your media spend and creative
  • Track and target the right emotional personas.
See what works across every screen
  • From CTV to streaming and digital—understand emotional lift by network.
Filter by what matters
  • Slice insights by demographics or personas to drive better creative and media decisions.
Media Spend
  • For a fraction of your media spend, SGLabs shares who loves your ads, campaign, or brand, along with those most likely to convert – and where to target them
Whether you’re testing creative or scaling a national or international campaign, CEL gives you the emotional intelligence to drive better outcomes.

SGLabs' CEL Analysis includes:

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CEL Analysis

  • Ad or content emotional resonance
  • Market segmentation based on emotional impact
  • Recommended media plans

Traditional Brand Metrics

  • Ad recall
  • Brand association
  • Brand awareness
  • Brand consideration
  • Brand favorability
  • Brand recommendation
  • Creative likability
  • Purchase intent
 Brand Benchmark & Competitive Analysis 
  • Emotional affinity of your brand vs. your competitors.
  • Competitive positioning by emotional profile and media outlet.
Target Media Personas
  • Our strategic reports help brands target those who love their ad the most and are most likely to convert based on the CEL and traditional brand metrics.

SGLabs provides actionable insights to optimize ad creative and targeting strategies.

Global Reach

Who participates in our research?

Almost everyone!

No matter what your business does, we have respondents who will help answer your toughest questions.

  • SGLabs CEL can be deployed in 100+ countries globally, in the US, Europe, and Asia.
  • Target:
    • Adults of all ages throughout the world.
    • Elementary, Junior High, High School, and College Students.
      • fully COPPA compliant
  • Customized audiences based on any demographic or custom requirements.
  • If you are interested in learning more, please contact us. 
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Understand the impact of an ad or brand campaign

Understand the impact of an ad or campaign on brand awareness, consideration, and intent.

Measuring CEL:

  • Neurological subconscious studies
  • Surveys
  • Behavioral data
  • A/B testing
  • Digital engagement
  • In-market testing
  • Brand health tracking
  • Attribution models


Brand Benchmark & Competitive Landscape

  • Quantify your brand’s position among its competitors in the hearts and minds of your target market.
  • Know what they really think, on a deeper, subconscious level, about your brand.
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