Brand Emotional Lift (BEL)

Measuring attention shows who’s watching,
Measuring emotion shows who cares!


Brand Emotional Lift (BEL) - CTV, FAST, Streaming, Broadcast, Cable, Display, Social, & Video

Traditional Brand Lift studies, which brands, agencies, and platforms use today, provide valuable signals; our BEL makes them actionable.

By viewing traditional Brand Lift responses through SGLabs’ emotional intelligence lens, brands gain clarity on who genuinely connects with their ad and why, driving stronger ROAS.

SGLabs’ Emotional Analysis
  • Understand how your audience feels about your ad, driven by 64 emotional characteristics.
  • Dive Deeper with SGLabs’ Meters
    • Joyful, Trustful, Desire, & Engagement 
The BEL also includes:
  • SGLabs Market Index & Benchmark
  • Traditional Brand Lift Metrics
  • Media Personas – optimizes a brand’s media campaign targeting (Pre, During, or Post Flight)
SGLab has been studying how audiences feel, what they value, the lifestyles they lead, and how all of this influences what they watch and buy for over a decade.
HR_4

Brand Emotional Lift (BEL) includes:
BEL Analysis & Traditional Brand Lift Metrics

MediaPlanning-in-front-of-laptop

BEL Analysis – Captures the feelings that shape Purchase Intent, Brand Awareness, etc, we provide a stronger barometer of ad effectiveness than traditional brand lift alone.

Traditional Brand Lift Metrics

  • Purchase intent
  • Brand awareness
  • Ad recall
  • Creative likability
  • Brand favorability
  • Brand consideration
  • Brand recommendation
SGLabs’ Joyful, Trustful, Desire, & Engagement Meters
  • Does your ad move your target audience?
Market Index & Brand Benchmark  
  • See how you stack up emotionally and strategically against key competitors.
Target Media Personas
  • These strategic reports help a brand target those who love their ad the most and are ready to convert.
SGLabs provides actionable insights to optimize ad creative and targeting strategies.

Cross-Platform View

Understand how your ad performs across media platforms and discover who will love it on each platform it’s airing. Different audiences respond differently to ads; an audience may feel more favorably on one platform than another. SGLabs helps brands understand where their ad will outperform, improving ROAS.

HR_3

Measurement methodologies driving SGLab's Emotional Lift Practice

No matter if you’re testing new creative or scaling up a campaign, our insights help you find the feelings that drive results. SGLabs uses a variety of methodologies to understand how your audience feels about your creative, some of which include:

  • Psychology models
  • Art Therapy modality
  • Behavioral data 
  • Traditional research 
  • Neuroscience 

Questions? Interested in learning more? Let’s schedule a demo, we’ll share more about our process and the methodologies we’ve been honing for the past decade.

“Future Today’s programming and advertising business was built on the premise that people and families are happier when they can enjoy free, high-quality entertainment. Sleeping Giants’ ability to measure emotions provided a deeper, seamless mechanism to gain another level of important emotional insights,” said Vikrant Mathur, Co-Founder of Future Today. He continued on, “The deeper level of data-driven insights from the BEL provides new ways for our advertising partners to think about and optimize their creative messaging while maximizing its ROAS.”

Vikrant Mathur, Co-Founder of Future Today