SGLabs - your emotionally intelligent brand & marketing platform

Your ad is live - now find and share it with those who love it and are ready to convert.

Brand Emotional Lift (BEL)

Brand Lift studies that brands, agencies, and platforms use today provide valuable signals. The BEL makes them actionable. By enhancing traditional Brand Lift insights through SGLabs’ emotional lens, we know who truly cares about your ad and why. These insights measure how your ad performs and targets your ad campaign with precision, improving overall ROAS!

Creative Emotional Lift (CEL) - Improve your ROAS!

The CEL helps brands and agencies understand how their creative resonates with a specific target audience. For a fraction of ones media budget, CEL enables highly targeted campaigns by revealing who truly loves an ad and is ready to convert - saving brands millions that would otherwise be wasted on inefficient or misaligned spend.

Measuring attention shows who’s watching.

Measuring emotion reveals who cares!

By capturing the feelings that shape Purchase Intent, Brand Awareness, Creative Likability, Brand Recommendation, etc, SGLabs provides a stronger barometer of ad effectiveness than traditional brand lift alone.

Measuring creative the way consumers experience it – emotion first.

The SGLabs Emotional Lift platform (BEL & CEL) analyzes in-the-moment emotional responses alongside brand engagement outcomes, such as intent and consideration, to determine which emotions meaningfully influence brand performance.

This enables insights legacy metrics cannot provide, including, but not limited to:

Which emotional responses are associated with increased purchase intent.
Which emotions generate surface-level engagement without improving brand outcomes.

Brand Emotional Lift (BEL)

Traditional Brand Lift tells you what happened. SGLab’s BEL tells you why it happened, and who’s ready to take action. By applying SGLabs’ emotionally intelligent lens to standard brand lift metrics, BEL uncovers the audiences most emotionally engaged with your ad and most likely to convert. That insight fuels better targeting, higher ROAS, and clearer advertiser-ready narratives.

Creative Emotional Lift (CEL)

CEL delivers the emotional intelligence of BEL without the need for a control group. Every respondent sees your creative, giving you faster setup, broader flexibility, and deeper insight into which audiences are most influenced, and why.

Whether you’re investing $500K or $50M, CEL helps optimize your media using insight from the creative you just produced.

SGLabs Emotional Lens are powered by 64 Emotional drivers revealing how & why, audiences respond to creative.

SGLabs Pulse Indexes represent the real-time emotional state of an audience, captured in the moment, while watching your ad or having an experience, and is sensitive to change as an experience unfolds.

SGLabs Pulse Indexes:

Trustful Pulse – the real-time emotional signal of credibility and authenticity
Joyful Pulse – the intensity and consistency of positive emotional response
Desire Pulse – the emotional momentum toward intent and motivation
Engagement Pulse – the depth and durability of emotional involvement

SGLabs’ Emotional Lift platform also deliver:

SGLabs Market Index & Benchmark
Traditional Brand Lift Metrics
Media Personas – optimizes a brand’s media campaign targeting (Pre, During, or Post Flight)

SGLabs’ Emotional Lift platform are available across streaming, social, CTV, FAST, gaming, programmatic, display, OOH, etc.

Inspired by our BEL and CEL, the Game Emotional Lift (GEL) measures emotional response to a brand’s integration in gameplay. Powered by our Seamless Pulse, the GEL reveals how well an ad integrates into a game or disrupts it. When an ad blends into a game, it deepens immersion and elevates the experience. But when an ad interrupts that flow, it breaks the moment, causing players to recoil and disengage with the game, and the overall experience.

SGLabs’ Location Emotional Lift (LEL) captures in-the-moment emotional response at stores, events, and real-world experiences.

Some of the GIANT brands we've worked with

Learn about SGLabs' Emotional Lift platform?

Reach out and let's discuss your goals today!

SGLabs Research+

Consumer Emotional Index (CEI) & Business Engagement Index (BEI)

5+ Billion data points about what your audience & business executives feel, what they value, love, buy, spend their time, and the media they consume.

Research+ adds your most pressing questions about your target audience to our CEI and BEI studies to paint a data-rich, 360-degree view of your customer.

We apply psychology models, traditional research methodologies, and cutting-edge neuroscience to deliver actionable insights about your target audience.

With over 4.7 million personas available, precisely target your brand’s audience.

Save millions of dollars from misaligned ad campaigns!

Who participates in our research?

Almost everyone!

No matter what your business does, where your ad or content is airing, we have respondents who will help answer your toughest questions.

PARTICIPANTS

100+ million research participants

COUNTRIES

100+ countries

MARKETS

Access to 4,000+ individual market research panels and sources.

SGLabs Custom Research

Our Team delivers larger-scale projects where our analysts, enabled by our emotionally intelligent brand and marketing platform, provide actionable insights to guide your most critical decisions across your business, brand, products, and strategic vision.

It's Not Your Imagination, Consumers Care Less. Read more...

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