...you to create a profound, enduring relationship with your audience. We apply psychology models and neuroscience to traditional research to deliver invaluable insights.
...to drive your communication, content, product, social, and media buying strategies.
Leverage our research and data to derive insights across your target audience. Add custom questions to our platform to further segment or learn more about your target audience.
Consumer Emotional Index (CEI)
Business Engagement Index (BEI)
Global Engagement Index (GEI)
Transforming emotions into actionable insights. By focusing on your target audience’s emotions, the CEIScore empowers brands to create personalized and highly relevant messages. These insights drive stronger connections across social media, advertising, and customer engagement strategies—delivering results that truly resonate with your target audience.
Driven by SGLabs’ CEIScore
Measure and optimize the emotional impact of your content to deepen audience connections and drive results. Gain insights into how your community feels about your ads or content, powered by analysis across 64 unique emotional characteristics. SGLabs’ BEL includes more traditional Brand Lift questions.
Our platform provides easily digestible research and actionable insights.
We don’t simply collect data – we deliver research from raw insights to fully actionable plans.
These insights inform decisions from brand management and marketing to content creation and media planning.
We deliver:
Our platform provides detailed, actionable insights needed to make the decisions which drive ones media plan.
Programmatic | Streaming | Social | Display | OTT | News | Radio | Indoor/Outdoor Billboards | CTV | Influencers | Amazon
Upon request, SGLabs executes your media plan.
Compare your brand, campaign, or mindshare with your competitors.
Track your campaign’s progress, and brand lift over time. Understand how your brand is positioned vs. your competitors.
Quantify ROI, even for awareness campaigns!
With over 4.7 million personas available, precisely target your brand’s audience.
Understand how your audience feels, what they buy, how they spend their time, and why they make the decisions they make.
Know which media outlets your community engages with to target more effectively.
Quantify the metrics that matter, including ROI!
SGLabs’ benchmarking, brand lift, and analytical capabilities prove your content, marketing, and media strategies work and are worth it.
Precisely define your target audience and understand how they feel, their behaviors, actions, and media preferences.
Consumer Demographics include
Lifestyle, Ethnicity, Income, Gender, Age, and Political party.
Business Demographics include the size of the company, seniority, decision-makers, and Industry in the US, Europe, and Asia.
Annie:
Paul:
The alignment of the marketing, content and sales funnels identifies, attracts and nurtures potential customers, empowering your team to execute in lockstep and in a unified voice.
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
SGLabs’ platform provides detailed, digestible reports and dashboards to deliver actionable insights that guide a business’s most critical decisions.
Understand WHAT they watch, WHEN they watch, HOW they ENGAGE, and the level of TRUST your audience has with these MEDIA OUTLETS.
Save millions of dollars from misaligned ad campaigns!
SGLabs helps save millions of dollars from misaligned ad campaigns. Read more about our Agencies offering here!
Create messaging, content, media, and campaigns for B2C or B2B brands that resonate deeper with your clients’ clients.
Test your creative to ensure it engages with your client’s target audience.
As you buy media, find influencers, and launch your campaign, SGLabs’ platform helps ensure that your efforts are engaging where and when your clients’ customers are most likely to engage with it.
Reach out to us to discuss your agency needs! Be sure to ask about our co-branded research program.
Insights and strategy for every department!
Primary research that supports decision-making and storytelling across your organization.
In the early days of the pandemic, there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive-thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading…
“The results of Sleeping Giant’s work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand.”
