Primary Research Works, you know how we know? Research!
The CIE & BEIs' 5+ billion data points about consumers & business executives empower you to create a profound, enduring relationship with your audience. We apply psychology models, traditional research methodologies and cutting edge neuroscience to deliver actionable insights about one's target audience.
Brand Emotional Lift (BEL)
SGLabs' Brand Emotional Lift (BEL) doesn’t just measure if your content worked — it reveals who it worked for, why it resonated, and how to find and re-engage them with purpose and precision. By combining emotional insights with traditional brand lift metrics, BEL helps you identify the audiences most likely to convert — and ensures your ad reaches the people who truly connect with it.