Emotional Lift for Platforms
Measuring attention shows who’s watching,
Measuring emotion shows who cares!
Seeking solutions for your CTV, FAST, broadcast, streaming, or social platform?
You're in the right place!
For today’s CTV, FAST, broadcast, streaming, and social platforms, the ability to prove emotional resonance is a competitive advantage. Advertisers expect more than impressions, reach, and attention scores.
As the industry accelerates toward emotionally-aware advertising, SGLabs helps platforms quantify what truly matters: connection.
We partner with some of the world’s most influential platforms to measure how ads and content shape emotional response, and how that response drives outcomes.
SGLabs emotional lens elevates the traditional brand lift studies you rely on, strengthens sales narratives, and increases advertiser investment.
Brand Lift Is Necessary, but It’s No Longer Enough
Brand Emotional Lift (BEL) Insights & Brand Lift Metrics
Brand Lift metrics provide foundational signals, but they stop short of telling the deeper story. SGLabs’ BEL uncovers that story by revealing:
- Which audiences genuinely connect with an ad, and why.
- The motivational drivers that correlate with intent, recall, consideration, and conversion
- Where your platform amplifies creative impact.
- How to elevate emotional insights into narratives that drive investment.
Measuring Emotion transforms Brand Lift from a reporting tool into a platform monetization engine.
SGLabs’ Emotion Engine is powered by a decade of emotional, psychological, and behavioral field research.
Target Media Personas
- Emotion-powered audience segments that platforms can activate to help a brand target those who love their ad the most and are ready to convert.
Actionable insights to optimize creative and targeting. The BEL delivers all traditional metrics, but with emotional context:
- Purchase intent
- Brand awareness
- Creative likability
- Brand consideration
- etc.
64 Emotional Characteristics
Joyful, Trustful, Desire, & Engagement Pulses
These proprietary signals explain:
- Why an ad succeeds (or fails).
- Which feelings boost intent and consideration.
- How your environment influences emotional response.
- Which emotional states predict conversion.
Market Index & Brand Benchmark
Provides a competitive benchmark that positions your platform’s emotional performance against market norms and other advertisers, giving your team a compelling narrative that advertisers are demanding.
Cross-Platform Emotional Performance
Every platform has a different emotional fingerprint.
BEL helps advertisers understand:
How their ad emotionally performs on your platform specifically.
Why your content drives stronger (or different) outcomes.
Which audiences feel deeply connected, and which do not.
How emotional performance varies across channels and genres.
The BEL justifies premium inventory, retains and grows advertisers’ commitments, and strengthens RFP responses.
SGLabs helps brands understand where their ad will outperform, improving ROAS.
Measurement methodologies driving SGLabs' Emotional Lift
No matter if you’re testing new creative or scaling up a campaign, our insights help you find the feelings that drive results. SGLabs uses a variety of methodologies to understand how your audience feels about your ad, including:
- Psychology models
- Art Therapy modality
- Behavioral data
- Traditional research
- Neuroscience
Questions? Interested in learning more? Let’s schedule a demo!
“Future Today’s programming and advertising business was built on the premise that people and families are happier when they can enjoy free, high-quality entertainment. Sleeping Giants’ ability to measure emotions provided a deeper, seamless mechanism to gain another level of important emotional insights,” said Vikrant Mathur, Co-Founder of Future Today. He continued on, “The deeper level of data-driven insights from the BEL provides new ways for our advertising partners to think about and optimize their creative messaging while maximizing its ROAS.”
Vikrant Mathur, Co-Founder of Future Today
