In this interview, Charlene and I dive into the heart of our consumer research at Sleeping Giant Labs to understand how communicating with those who love the brands we serve has changed. The same strategies one used in 2019, or even last … Read More
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“Digital Champions” with Gary Moskoff from Sleeping Giant Labs – Understand the psychology models that drive the CEI and everything we do.
https://vimeo.com/689409488 In this interview, Charlene and I dive into the heart of our consumer research at Sleeping Giant Labs to understand how communicating with those who love the brands we serve has changed. The same strategies one used in 2019, or even … Read More
Tags: Retina Ready, Touch Enabled
“Digital Champions” with Gary Moskoff from Sleeping Giant Labs – Do consumers buy based on emotions?
In this interview, Charlene and I dive into why consumers make the buying decisions they buy.
Tags: Retina Ready, Touch Enabled
Happy Valentine’s Day!
In the fitful early days of January, as the Omicron spike and bitter winter temps forced us back inside, I begrudgingly headed to the store to pick up some ice cream. Realizing that a winter hat, N95 mask, and sunglasses … Read More
Sleeping Giant Reflects on the Fires Affecting Boulder, Colorado
I had prepared Sleeping Giants’ annual end-of-year letter reflecting upon the many challenges of 2021 with aspirations for the new year. While it was heartfelt, I will admit it was definitely going to read as overly hopeful considering our own experiences … Read More
Forbes: It’s Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel … Read More
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Forbes: Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions
As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, … Read More
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The Pandemic Paradigm Shift
By: Gary Moskoff, co-authored by Leah FriedmanAs the last few months have unfolded, in one form or another, I have been asked many iterations of the question everyone wants the answer to: “What’s next?” We’ve sheltered in place, we’ve stopped … Read More