In this interview, Charlene and I dive into the heart of our consumer research at Sleeping Giant Labs to understand how communicating with those who love the brands we serve has changed. The same strategies one used in 2019, or even last … Read More
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“Digital Champions” with Gary Moskoff from Sleeping Giant Labs – Understand the psychology models that drive the CEI and everything we do.
https://vimeo.com/689409488 In this interview, Charlene and I dive into the heart of our consumer research at Sleeping Giant Labs to understand how communicating with those who love the brands we serve has changed. The same strategies one used in 2019, or even … Read More
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“Digital Champions” with Gary Moskoff from Sleeping Giant Labs – Do consumers buy based on emotions?
In this interview, Charlene and I dive into why consumers make the buying decisions they buy.
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Forbes: It’s Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel … Read More
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Forbes: Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions
As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, … Read More
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