SGLabs - your emotionally intelligent brand & marketing platform

Your ad is live - now find and share it with those who love it and are ready to convert.

Brand Emotional Lift (BEL)

Brand Lift studies that brands, agencies, and platforms use today provide valuable signals. The BEL makes them actionable. By enhancing traditional Brand Lift insights through SGLabs’ emotional lens, we know who truly cares about your ad and why. These insights measure how your ad performs and targets your ad campaign with precision, improving ROAS!

Creative Emotional Lift (CEL) - Improve your campaigns ROAS!

The CEL helps brands and agencies understand how their creative lands with a target audience, enabling more targeted media buys and improving ROAS by revealing who loves your ad and is ready to convert. ​

Measuring attention shows who’s watching, Measuring emotion reveals who cares.

By capturing the feelings that shape Purchase Intent, Brand Awareness, Creative Likability, Brand Recommendation, etc, we provide a stronger barometer of ad effectiveness than traditional brand lift alone.

 

Measuring creative the way consumers experience it – emotion first. ​

SGLabs BEL transforms brand lift by adding our emotionally intelligent lens to traditional brand lift metrics, revealing the “why” behind performance and the audiences most moved by your ad. These insights surface Media Personas who genuinely love your ad and are most likely to convert, enabling stronger ROAS.

SGLabs’ CEL delivers the same emotional intelligence and optimization power as BEL, but without a control group. That means faster setup, greater flexibility, more questions answered, and deeper insight into your ad since every participant has seen your ad or experience. The result is a clearer understanding of who your creative moves and why.

Spending $500K to $50M on media? SGLabs CEL optimizes your buy by leveraging insights from the ad, creative you just produced.

BEL & CEL are available across streaming, social, CTV, FAST, gaming, programmatic, display, OOH, etc.

For more information about the GEL & LEL, please contact us. 

Some of the GIANT brands we've worked with

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Learn more about SGLabs' Emotional Lift platform?

Reach out and let's discuss your goals.

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SGLabs Research+

Consumer Emotional Index (CEI) & 
Business Engagement Index (BEI)

5+ Billion data points about what your audience & business executives feel, what they value, love, buy, spend their time, and the media they consume.
Research+ adds your most pressing questions about your target audience to our CEI and BEI studies to paint a data-rich, 360-degree view of your customer.
We apply psychology models, traditional research methodologies, and cutting-edge neuroscience to deliver actionable insights about your target audience.

With over 4.7 million personas available, precisely target your brand’s audience.

Save millions of dollars from misaligned ad campaigns!

Learn more about SGLabs' research?

Reach out and let's discuss your goals.

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Who participates in our research?

Almost everyone!

No matter what your business does, where you ad or content is airing, we have respondents who will help answer your toughest questions.

PARTICIPANTS
100+ million research participants
COUNTRIES
100+ countries
MARKETS
Access to 4,000+ individual market research panels and sources.

SGLabs Custom Research

Our Team delivers larger-scale projects where our analysts, enabled by our emotionally intelligent brand and marketing platform, provide actionable insights to guide your most critical decisions across your business, brand, products, and strategic vision.

It's Not Your Imagination, Consumers Care Less.

Continue reading…

Reach out to SGLabs to learn more

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