Brand Emotional Lift (BEL)

Understand who truly connects with your ad, campaign, or brand.

Improve performance, focus spend, and drive ROI across every campaign.


Brand Emotional Lift (BEL)

The BEL measures how your audience feels about your content based on 64 different emotions.

The BEL – Understand how your audience feels about your ad, content, experience, campaign, or brand?

  • Understand if your ad aligns with how your audience feels.
  • Find those who love your ad the most, and serve them your ad. Ensuring your ads are seen by those most likely to convert.

Cross-Platform View

  • Understand how your ad performs across media platforms, and who is most likely to love your ad on each network, or platform its airing.

Customizable Personas
Filter insights by demographic or by customizable persona.

Optimize your Media Strategy In-Flight
Track, analyze, and target precise personas who will love your ad the most ensuring campaign spending maximizes your results

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Brand Emotional Lift Service includes:
SGLabs' BEL Score / Analysis & Traditional Brand Metrics

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Traditional Brand Metrics

  • Brand awareness
  • Ad recall
  • Brand association
  • Brand favorability
  • Brand consideration
  • Purchase intent
  • Creative likability
  • Brand recommendation
  • Brand favorability

Brand Benchmark & Competitive Analysis 

Target Personas

These strategic reports help a brand target those who love their ad the most and are most likely to convert based on the BEL and traditional brand lift metrics.

SGLabs provides actionable insights to optimize ad creative and targeting strategies.

Global Reach

Who participates in our research?

Almost everyone!

No matter what your business does, we have respondents who will help answer your toughest questions.

  • The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
  • Target: Elementary, Junior High, High School, and College Students.
  • Adults of all ages throughout the world.
  • Customized audiences based on any demographic  or custom requirements.
  • If you are interested in learning more, please contact us. 

  • Plan delivered in a final format, graphs and insights, or as raw data through Snowflake.

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Understand the impact of an ad or brand campaign

Understand the impact of an ad or campaign on brand awareness, consideration, and intent.

Measuring Brand Lift:

  • Neurological subconscious studies
  • Surveys
  • Behavioral data
  • A/B testing
  • Digital engagement
  • In-market testing
  • Brand health tracking
  • Attribution models


Brand Benchmark & Competitive Landscape

  • Quantify your brand’s position among its competitors in the hearts and minds of your community.
  • Know what they really think, on a deeper, subconscious level, about your brand.
  • Quantify how strongly your company and its competitors are linked with key attributes that are important to your target market.
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