CEI SCORE
Consumer Emotional Index Score
1.3 billion data points about consumers and business executives!
Understanding how your audience feels leads to deeper connections and longer relationships.
In today’s fast-moving world, it’s not enough to know who customers are—we must understand how they feel!
The Consumer Emotional Index (CEI) Score enables brands and agencies to decode an audience’s emotions, giving you the tools to speak their language and optimize engagement strategies. Whether it’s crafting the perfect social media post or deciding which ads will resonate most, the CEI Score helps you drive meaningful and engaging interactions.
How we incorporate the CEI Score into one’s target audience Lens and persona is unique to your Brand or Agency Lens. This knowledge offers an opportunity to differentiate how you interact and engage with your target audience and community based on their emotional state.
Shape Emotion-Driven Campaigns
Know what emotions are trending in your audience and create content that speaks to their current state of mind. For example, if your community is feeling more “hopeful,” you may offer messages that inspire confidence and future possibilities.
Understanding these trends and how they correlate with what customers love, buy, feel, how they spend their time, and the media they consume we begin to understand what they’ll do next and the purchasing journeys they travel.
Consumers and Business Executives make buying decisions based on how they feel, what they love - no one buys based on logic alone!
Optimize Social Media Conversations
With the CEI Score, you can fine-tune your social media messaging approach to align with how your audience feels at any given time. Emotionally attuned content leads to better engagement, brand loyalty, and trust.
Ad Targeting with Emotional Insight
Don’t settle for basic demographics when you can target ads based on emotions? If your audience is feeling “joyful,” ads can reflect optimism and positive energy. If they’re more “scared” or “worried,” messaging may provide reassurance and comfort.
Predictive Emotional Insights for Strategic Decisions
By analyzing CEI trends over time, brands can gain foresight into shifts in audience sentiment, allowing them to adapt their messaging strategies faster!
4.7+ Million
Possible audiences
1.3 billion
Data points about consumers globally
Enhanced Customer Segmentation
Combine the CEI Score with demographic or psychographic data for more refined segmentation. Target not just “who” your audience is, but “how” they feel right now. This creates hyper-targeted, emotionally intelligent marketing strategies.
What's included?
Research to drive: Communication, Media, Content, Social, Packaging, Sales, and Product strategies.
Finalized plans are also available. Go beyond just reports and dashboards.
Uncover how different lifestyles and audiences feel.
Build bespoke Personas to match your brand’s target markets.
Intuitive reports and dashboards
Global perspective.
Dedicated account support.
Insights to help understand your customers on a deeper level.
Know how your community feels.