AI & Data-driven Creative
We breath life into your customer data by combining SGLabs primary research and AI generative design direction. These insights ensure your creative speaks to your target audience on a deeper level.
1. Answer a few questions about your brand or client.
2. SGLabs generates primary data insights from our platform, ensuring all involved understands what’s important to your target audience.
3. We’ll then combine your product and target market knowledge with SGLabs insights.
4. SGLabs platform then produces MoodBoards and creative assets for your team to iterate and finalize.
SGLabs primary research driven creative saves your team days of design time.
MoodBoards – driven by primary research (Beta)
Mood boards that are inspirational and based on primary research are not easy to produce, so we’re here to help!
Auto-generated MoodBoards are driven by SGLabs’ primary research, so you know that the messages these deliverables convey are true to your clients and community.
This leads your design team to produce assets that are tightly aligned with who your customers are while earning a deeper relationship with your target audience as you speak to them:
- How they want to be spoken to.
- When they want to be spoken to.
- Where they want to be spoken to.
Keep pace with content demands...
Who’s creating all this content?
- Seeking creative direction or inspiration?
- Are team members requesting “special” creative for every release.
- Are you making content every day? Should you?
- Should your brand’s creative be more targeted?
- Are team members requesting new social media content daily?
- Wish you could share new creative at every pitch, but don’t have the resources to work on “speculative” creative?
