Brand Campaign StarterKits™
Primary Data-Driven, AI Produced, Director Approved
Idea to execution in days, not weeks.
- Do you have a lot of questions about your target audience you need answers to fast?
- Is producing data-driven executable plans important to your team?
- Do you know your clients and community as well as you’d like?
- Seeking creative direction?
- Are you making content everyday? Should you?
- Wish you could share new data, direction, and creative at every pitch, but don’t have the resources?
- Are team members requesting new social media content daily?
Brand Campaign StarterKits
Ensure your strategy aligns with what your target audience does, how they spend their time, what they love and buy, and the media they consume. SGLabs leverages our 1.3 billion data points about consumers and business executives to answer these questions and many more to drive your brand’s Communications & Media Plans, and when needed, Creative Assets.
Speak to your target audience:
How they want to be spoken to.
When they want to be spoken to.
Where they want to be spoken to.
Creating a Brands Campaign StarterKit is easier than you think! Simply…
1. Answer a few questions about your brand or client.
2. SGLabs generates primary data driven insights, which drives a Campaigns Plans, Creative, and Ads.
3. Our team of Creative Directors then reviews and approves all deliverables.
4. SGLabs then delivers executable Plans and Creative Assets a brand needs to achieve their goals.
All of the direction and insights shared within a StarterKit are based on Primary Data.
Media & Social Plan
Our StarterKits lead with actionable recommendations and CEI insights describing your target audience and also include:
Media & Social Plan
Content Strategy
Media & Social Calendar
Budget Allocation
Media Landscape – The top social media, broadcast, cable, streaming, satellite stations, news sites, bloggers, and influencers they engage with. Models include: When an audience watches, how they feel when they watch. How trustworthy they find certain outlets.
Multi-Channel Media Campaign Manager – Enables a fine balance between advertising frequency and reach across multiple outlets and formats.
*May be sold separately as a Media StarterKit.
Communications Plan
- Primary and Secondary Messaging Themes.
- Content Direction
- Color Palette
- Imagery Direction
- Typography Direction
- Engagement Strategy
*May be sold separately as a Communications StarterKit.
MoodBoards (Creative Direction) – driven by primary research
For those with smaller creative teams, our MoodBoards are inspirational and based on primary research.
AI-produced MoodBoards are driven by SGLabs’ primary research, so you know that the messages these deliverables convey are true to who your customers and community are.
Ads (Creative Direction) – driven by primary research
For those with smaller creative teams, primary data-driven, AI produced ads and creative helps a smaller design team move faster.
When research leads the design journey, campaigns seem more aligned with who your customers are, which leads to a deeper relationship with your target audience.
The time and resources your team saves, can be spent on refining the messaging, leveling up designs, honing in on the overall strategy, basically doing all of the other “things” a team needs to doing to be successful.
