DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?

DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?

DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?

DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?

The Consumer Emotional Index (CEI) Full Report

Answering 180+ questions about your target market

Chapters 1-5

40 Graphs

The Consumer Emotional Index (CEI) 

Chapters 1-5 (Full report) 40 Graphs

Answering 180+ questions about your target market

The Consumer Emotional Index (CEI)

Chapters 1-5 (Full Report) 40 Graphs

Answering 180+ questions about your target market.

The Consumer Emotional Index (CEI)

Chapters 1-5 (Full Report) 40 Graphs

Answering 180+ questions about your target market.

Successful marketing strategies from 2019 will not work today.

Successful marketing strategies from 2019 will not work today.

Successful marketing strategies from 2019 will not work today.

The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.

The CEI checks in with 1,000+ consumer from 38 different lifestyles at 95% accuracy on a regular, recurring, quarterly basis. Monthly, weekly, and daily reports are also available. We study 1.4 Million new data points every quarter to understand your customers. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

The Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behaviors as they are today, not the past. We turn those learnings into insights that you can use to form deeper relationships with your community/target market.

The CEI checks in with 1000+ customers from 38 different lifestyles at 95% accuracy +/-2.5% on a regular, recurring, quarterly basis. Monthly, weekly, and daily reports are also available. We study 1.4 Million new data points every quarter to understand your customers. Our research is used to create communication, content, product, sales, and media buying/social strategies. 

63% of technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in the first quarter of 2020, and stands out from other lifestyles who have identified with feeling less like this over time.

Learn more about the CEI: Technologist Report here.

63% of technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in the first quarter of 2020, and stands out from other lifestyles who have identified with feeling less like this over time.

Learn more about the CEI: Technologist Report here.

63% of technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in the first quarter of 2020, and stands out from other lifestyles who have identified with feeling less like this over time.

Learn more about the CEI: Technologist Report here.

INSIGHTS WE SHARE

COOL CHECK BOX
COOL CHECK BOX
COOL CHECK BOX
COOL CHECK BOX

TRENDS

Understand how your community feels, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.

LIFESTYLES

Uncover how different lifestyles feel about what brands are doing, and how they do it.

LIFESTYLES

Uncover how different lifestyles feel about what brands are doing, and how they do it.

LIFESTYLES

Uncover how different lifestyles feel about what brands are doing, and how they do it.

TRUST

Learn what brands do that builds trust with consumers.

TRUST

Learn what brands do that builds trust in consumers.

HABITS

See how consumer habits are changing now, and into the future.

COOL CHECK BOX
COOL CHECK BOX
COOL CHECK BOX
COOL CHECK BOX

COMPETITION

See things about your community/target market that your competition is not seeing.

COMPETITION

See things about your community and target market that your competition isn’t seeing.

MEDIA

What media does one's community consume, broken down by category and platform?

DRIVERS

Understand your community and consumers on a deeper level - what's motivating them and what's changing for them.

COMMUNICATIONS

Understand how different lifestyles/target markets prefer to be communicated with.

COMMUNICATIONS

Understand how different lifestyles/target markets prefer to be communicated with.

COMMUNICATIONS

Understand how different lifestyles/target markets prefer to be communicated with.

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It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

The CEI: An Agile
Emotional and Intersectional Insight Platform

The CEI - An agile emotional & intersectional insight platform

Consumers' lives are changing at a faster rate than ever before. SGLabs can help you and your team home in on the lifestyles and consumers that matter. By understanding your community and analyzing your marketing/business strategy, SGLabs can help you save millions of dollars from misaligned campaigns.

Consumers' lives are changing at a faster rate than ever before. Information is not the same as last year, last quarter, or even last week. SGLabs can help you and your team hone in on the lifestyles and consumers that matter. By understanding your community and analyzing your marketing strategy, SGLabs can help you save millions of dollars from misaligned ad campaigns.

Understanding your community on a deeper level will lead you to accomplish your brand's goals.

Understanding your community on a deeper level will lead you to accomplishing your brand goals.

Understanding your community on a deeper level will lead you to accomplishing your brand goals.

○ As many as 68% of consumers have identified with one or more of the Acute Stress Disorder criteria since 2Q 2020.

○ 24% of consumers have been super alert and/or on guard since 2Q 2020. That number jumped to 52% in 2Q 2021.

○ 21% of consumers felt that their futures would somehow be cut short in 2Q 2020. A year later, that figure increased to 34%.

As SGLabs dove into the idea of compassion fatigue, we realized that 65% of consumers in the 1Q 2020 that felt that the companies they love should support essential workers recently trending down to 45%.

○ As many as 68% of consumers have identified with one or more of the Acute Stress Disorder criteria, since Q2, 2020.

○ 24% of consumers have been super alert and/or on guard since Q2, 2020. That number jumped to 52% in Q2, 2021.

○ 21% of consumers felt that their futures would somehow be cut short, in Q2, 2020. A year later, that figure rose to 34%.

As SGLabs dove into the idea of compassion fatigue, we realized that 65% of consumers in the 1Q 2020 that felt that the companies they love should support essential workers recently trending down to 45%.

INSIGHTS

Insights SGLabs has uncovered:

Technologists, one of the lifestyles we study, identified that in:

4Q 2020                23% felt comfortable, while 2% felt joyful

These feelings are changing quickly and heading in the right direction.

Q3 2021              43% feel comfortable, while 8% feel joyful

INSIGHTS

Some insights we’ve uncovered include

Technologist, one of the lifestyles we study, identified that in the 4th quarter of 2020

23% Felt Comfortable

These feelings are changing quickly and heading in the right direction as in the 3rd quarter of 2021

43% Feel Comfortable

The lifestyles we research and study today include:

The lifestyles we research and study today include:

The lifestyles we research & study today include:

  • Technologist 
  • Artist
  • Nerdy
  • Gardener
  • Chef/foodie
  • Binge watcher
  • Introvert chic
  • Naturalist
  • Social/party host
  • Camper/hiker
  • News junkie
  • Outdoor enthusiast
  • Do it yourself (DIY'er)
  • Technologist
  • Do it yourself (DIY'ER)
  • Gardener
  • Chef/ foodie
  • Binge Watcher
  • Outdoor Enthusiast
  • Artist
  • Introvert Chic
  • Naturalist
  • Social/ Party host
  • Camper/ Hiker
  • News Junkie
  • Nerdy
  • Pet owner
  • Runner
  • Activist
  • Gamer
  • Traveler
  • Homemaker
  • Movie lover
  • Adventurer
  • Rural living
  • Gadget lover
  • Outdoor adventurer
  • Shopper/shopaholic
  • Health & fitness buff
  • Pet Owner
  • Movie Lover
  • Adventurer
  • Health & Fitness Buff
  • Rural Living
  • Shopper/Shopaholic
  • Gadget Lover
  • Runner
  • Activist
  • Outdoor Adventurer
  • Gamer
  • Traveler
  • Homemaker
  • Music lover
  • Avid reader
  • Climber
  • Cyclist
  • Urbanite
  • Spiritual
  • Organizer
  • Workaholic
  • Minimalist
  • Craftsman
  • Truck/car lover
  • Hunter/fisherman
  • Music Lover
  • Avid Reader\
  • Spiritual
  • Organizer
  • Hunter/ Fisherman
  • Truck/Car Lover
  • Workaholic
  • Cyclist
  • Urbanite
  • Minimalist
  • Craftsman
  • Climber

* If your lifestyles/target market consists of additional lifestyles, let us know, we're happy to include them. 

Consumer Emotional Index (CEI) Reports

Consumer Emotional Index (CEI) Reports

Consumer Emotional Index (CEI) Reports

Consumer Emotional Index (CEI) Reports

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.

CEI: Full Report 

Know how your customers are feeling today. 

Learn more

CEI: Goods & Services

Know what goods & services your community is buying.

Learn more

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more

CEI: Consumer Perception 

Know how your community feels about your brand.

Learn more

CEI: Uncertainty & Fear

Does your community feel uncertain or fearful? Do you know how they feel?

Learn more

CEI: Social Justice 

What is important to your community concerning social justice?

Learn more

  

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