The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.

What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. The CEI Lifestyle report delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. Uncover how different lifestyles feel about what brands are doing, and how they do it.

In addition, we offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.

The Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behaviors as they are today, not the past. We turn those learnings into insights that you can use to form deeper relationships with your community/target market.

The CEI checks in with 1000+ customers from 38 different lifestyles at 95% accuracy +/-2.5% on a regular, recurring basis.

Just a few of the questions SGLabs answers are listed below:

• Which of the United Nations' global sustainability initiatives mean the most to your community/target market? How does your community spend their days?
• Are they Exercising? 
• Doing creative activities?
• Taking care of loved ones?

To understand what your target market/community is feeling, purchase your report today! 

63% of Technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in the first quarter of 2020, and stands out from other lifestyles who have identified with feeling less like this over time.

TRUST

Learn what brands do that builds trust in consumers.

TRUST

Learn what brands do that builds trust in consumers.

The CEI: An Agile
Emotional and Intersectional Insight Platform

The CEI - An agile emotional & intersectional insight platform

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

• Technologist 
• Artist
  
• Nerdy
  
• Social/party host
• Camper/hiker
• News junkie
  
• Outdoor enthusiast
• Do it yourself (DIY'er)
• Outdoor adventurer
• Shopper/shopaholic
  

Technologist 
Artist
Nerdy
Social/party host
Camper/hiker
News junkie
Outdoor enthusiast
Do it yourself (DIY'er)
Outdoor adventurer
Shopper/ shopaholic

• Physicians
  
• Biotech researchers
  
• Healthcare providers
• Gardener
• Chef/foodie
• Binge watcher
• Introvert chic
  
• Naturalist
• Gadget lover
• Health & fitness buff
  

Physicians
Biotech researchers
Healthcare providers
Gardener
Chef/foodie
Binge watcher
Introvert chic
Naturalist
Gadget lover
Health & fitness buff

• Music lover
• Avid reader
• Climber
• Cyclist
  
• Urbanite
• Spiritual
• Organizer
• Workaholic
• Minimalist
• Craftsman
  
• Truck/car lover
  

Music lover
Avid reader
Climber
Cyclist
Urbanite
Spiritual
Organizer
Workaholic
Minimalist
Craftsman
Truck/car lover

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more

CEI: Community’s Lifestyle

Understand the lifestyles your community/target market is living.

Learn more