SGLabs, identifying the conscious and unconscious feelings and beliefs of our communities

Identifying the conscious and unconscious feelings and beliefs of our communities

SG's synergistic approach

Identifying the conscious and unconscious feelings and beliefs of our communities

SG's synergistic approach

Identifying the conscious and unconscious feelings and beliefs of our communities

SG's synergistic approach

 

Identifying the conscious and unconscious feelings and beliefs of our communities

SG's synergistic approach

SGLabs has developed a variety of methodologies and models to understand a brand's community. Together, these help our clients and partners truly “know” their consumers inside and out. Today, SGLabs leverage these learnings from our research platform, which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve their goals.

 

SGLabs has developed a variety of methodologies and models to understand a brand's community. Together, these help our clients and partners truly “know” their consumers inside and out. Today, SGLabs leverage these learnings from our research platform, which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve their goals.

 

SGLabs has developed a variety of methodologies and models to understand a brand's community. Together, these help our clients and partners truly “know” their consumers inside and out. Today, SGLabs leverage these learnings from our research platform, which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve their goals.

SGLabs' synergistic approach

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SGLabs has been doing traditional survey and focus group-based research for years, and has achieved amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think, and don't do what they say.”

SGLabs' blended research platform enhances our ability to tackle a seemingly unsolvable problem: understanding the unconscious and conscious behavior of a brand’s community. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

SGLabs has been doing traditional survey and focus group-based research for years, and has achieved amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think, and don't do what they say.”

SGLabs' blended research platform enhances our ability to tackle a seemingly unsolvable problem: understanding the unconscious and conscious behavior of a brand’s community. We take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

SGLabs has been doing traditional survey and focus group-based research for years, and has achieved amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think, and don't do what they say.”

SGLabs' blended research platform enhances our ability to tackle a seemingly unsolvable problem: understanding the unconscious and conscious behavior of a brand’s community. We take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

SGLabs has been doing traditional survey and focus group-based research for years, and has achieved amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think, and don't do what they say.”

SGLabs' blended research platform enhances our ability to tackle a seemingly unsolvable problem: understanding the unconscious and conscious behavior of a brand’s community. We take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

Beyond Loyalty

Armed with true insights, our team creates experiences that help consumers relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. The customer then moves beyond buying a product or enjoying an experience to becoming a member of the community. 

Beyond Loyalty

Armed with true insights, our team creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

Beyond Loyalty

Armed with true insights, our team creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

Beyond Loyalty

Armed with true insights, our team creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

SGS_NI_PETSSlide

Understand how people tick by considering the following:

Understand how people tick by considering the following:

Understand how people tick by considering the following:

● What kind of top-secret "stuff" are you thinking about?
● Are you hoping to understand moment by moment product cognition?
● How does SGLabs analyze how CX and UX strategies influence a brand?            ● What are the considerations of your consumer along their purchasing journey?  

Attention video, online, mobile, and video gaming content creators:  Moment by moment analysis allows us to ensure your content is connecting with your community in real time.

● What kind of top-secret "stuff" are you thinking about?
● Are you hoping to understand moment by moment product cognition?
● How does SGLabs analyze how CX and UX strategies influence a brand?     ● What are the considerations of your consumer along their purchasing journey?  

Attention video, online, mobile, and video gaming content creators:  Moment by moment analysis allows us to ensure your content is connecting with your community in real time.

● What kind of top-secret "stuff" are you thinking about?
● Are you hoping to understand moment by moment product cognition?
● How does SGLabs analyze how CX and UX strategies influence a brand? 

● What are the considerations of your consumer along their purchasing journey?  

Attention video, online, mobile, and video gaming content creators:  Moment by moment analysis allows us to ensure your content is connecting with your community in real time.

● What kind of top-secret "stuff" are you thinking about?
● Are you hoping to understand moment by moment product cognition?
● How does SGLabs analyze how CX and UX strategies influence a brand? 

● What are the considerations of your consumer along their purchasing journey?  

Attention video, online, mobile, and video gaming content creators:  Moment by moment analysis allows us to ensure your content is connecting with your community in real time.

● What kind of top-secret "stuff" are you thinking about?
● Are you hoping to understand moment by moment product cognition?
● How does SGLabs analyze how CX and UX strategies influence a brand?   ● What are the considerations of your consumer along their purchasing journey?  

Attention video, online, mobile, and video gaming content creators:  Moment by moment analysis allows us to ensure your content is connecting with your community in real time.

SGLabs Conscious & Unconscious Research Platform

Our cumulative experience culminates in a solution that actually works,

and SGLabs has the case studies to prove it.

SGLabs Conscious & Unconscious Research Platform

Our cumulative experience culminates in a solution that actually works,

and SGLabs has the case studies to prove it.

SGLabs Conscious & Unconscious Research Platform

Our cumulative experience culminates in a solution that actually works,

and SGLabs has the case studies to prove it.


SGLabs Conscious & Unconscious Research Platform

Our cumulative experience culminates in a solution that actually works, and SGLabs has the case studies to prove it.

SGS S-Biner Dinner-56


Unconscious SGLabs Analysis:
Agile Neuroscience
Production Strategies
Implicit Association
Fast Explicit Testing
Findability
Eye Tracking
Facial Analysis
Video, Online, & Mobile Analysis (Real Time Engagement

 

Unconscious SGLabs Analysis:


Agile Neuroscience
Production Strategies
Implicit Association
Fast Explicit Testing
Findability
Eye Tracking
Facial Analysis
Video, Online, & Mobile Analysis (Real Time Engagement

Unconscious SGLabs Analysis:


Agile Neuroscience
Production Strategies
Implicit Association
Fast Explicit Testing
Findability
Eye Tracking
Facial Analysis
Video, Online, & Mobile Analysis (Real Time Engagement

Unconscious SGLabs Analysis:
Agile Neuroscience
Production Strategies
Implicit Association
Fast Explicit Testing
Findability
Eye Tracking
Facial Analysis
Video, Online, & Mobile Analysis (Real Time Engagement

Conscious SGLabs Analysis:

Ethnographic Study
Innovation & Ideation
Product or Concept Validation
Product, Digital, & App Usability
Brand & Product Differentiation
Customer Lifetime Value Analysis
Traditional Surveys Methodologies 
Stakeholder / Consumer Interviews
Product Attributes, Features, & Benefits
Market Segmentation & Lifestyle Analysis
Virtual & (eventually) in-person Experiential Focus Group

Conscious SGLabs Analysis:

Ethnographic Study
Innovation & Ideation
Product or Concept Validation
Product, Digital, & App Usability
Brand & Product Differentiation
Customer Lifetime Value Analysis
Traditional Surveys Methodologies 
Stakeholder / Consumer Interviews
Product Attributes, Features, & Benefits
Market Segmentation & Lifestyle Analysis
Virtual & (eventually) in-person Experiential Focus Group

Conscious SGLabs Analysis:

Ethnographic Study
Innovation & Ideation
Product or Concept Validation
Product, Digital, & App Usability
Brand & Product Differentiation
Customer Lifetime Value Analysis
Traditional Surveys Methodologies 
Stakeholder / Consumer Interviews
Product Attributes, Features, & Benefits
Market Segmentation & Lifestyle Analysis
Virtual & (eventually) in-person Experiential Focus Group 

Conscious SGLabs Analysis:

Ethnographic Study
Innovation & Ideation
Product or Concept Validation
Product, Digital, & App Usability
Brand & Product Differentiation
Customer Lifetime Value Analysis
Traditional Surveys Methodologies 
Stakeholder / Consumer Interviews
Product Attributes, Features, & Benefits
Market Segmentation & Lifestyle Analysis
Virtual & (eventually) in-person Experiential Focus Group

DOG DINNER

Join our Street Team

Join our Street Team

  

Our Street Team is made up of hundreds of diverse members spanning generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SGLabs provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Our Street Team is made up of hundreds of diverse members spanning generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SGLabs provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Our Street Team is made up of hundreds of diverse members spanning generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SGLabs provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Our Street Team is made up of hundreds of diverse members spanning generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SGLabs provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Our Street Team is made up of hundreds of diverse members spanning generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SGLabs provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

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