WHAT IS MOST IMPORTANT TO YOUR COMMUNITY CONCERNING SOCIAL JUSTICE?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
The Consumer Emotional Index (CEI): Social justice
3 Graphs
Answering 24+ questions about how your community feels concerning social justice
The Consumer Emotional Index (CEI): Social justice
3 Graphs
Answering 24+ questions about how your community feels concerning social justice
The Consumer Emotional Index (CEI)
40 Graphs
Answering 180+ questions about your target market.
The Consumer Emotional Index (CEI): Social justice
3 Graphs
Answering 24+ questions about how your community feels concerning social justice
Successful marketing strategies from 2019 will not work today.
Successful marketing strategies from 2019 will not work today.
Successful marketing strategies from 2019 will not work today.
The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. The CEI Social Justice report delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. Understand what is important to your community concerning social justice.
In addition, we offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. The CEI Social Justice report delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. Understand what is important to your community concerning social justice.
In addition, we offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. The CEI Social Justice report delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. Understand what is important to your community concerning social justice.
In addition, we offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with your community/target market.
What your customers feel today differs from what they felt last quarter, last month, or even last week. This is why SGLabs launched the Consumer Emotional Index (CEI), which checks in with 1,000+ consumers studying 38 lifestyles. The CEI Social Justice report delivers unparalleled accuracy with a 95% success rate in our quarterly analyses. Understand what is important to your community concerning social justice.
In addition, we offer flexible reporting options for different business needs, ranging from monthly and weekly reports to real-time dashboards.
Just a few of the questions SGLabs answers include the following:
- How important is it to consumers that the companies they admire support racial justice?
- How do consumers want brands to communicate and/or support racial justice?
To understand what your target market/community is feeling, purchase your report today!
Just a few of the questions SGLabs answers include the following:
- How important is it to consumers that the companies they admire support racial justice?
- How do consumers want brands to communicate and/or support racial justice?
To understand what your target market/community is feeling, purchase your report today!
Just a few of the questions SGLabs answers include the following:
- How important is it to consumers that the companies they admire support racial justice?
- How do consumers want brands to communicate and/or support racial justice?
To understand what your target market/community is feeling, purchase your report today!
INSIGHTS WE SHARE
TRENDS
Understand how your community feels, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.
LIFESTYLES
Uncover how different lifestyles feel about what brands are doing, and how they do it.
LIFESTYLES
Uncover how different lifestyles feel about what brands are doing, and how they do it.
LIFESTYLES
Uncover how different lifestyles feel about what brands are doing, and how they do it.
TRUST
Learn what brands do that builds trust in consumers.
TRUST
Learn what brands do that builds trust in consumers.
HABITS
See how consumer habits are changing now, and into the future.
COMPETITION
See things about your community and target market that your competition isn’t seeing.
COMPETITION
See things about your community and target market that your competition isn’t seeing.
MEDIA
What media does one's community consume, broken down by category and platform?
DRIVERS
Understand your community and consumers on a deeper level - what's motivating them, and what's changing for them.
COMMUNICATIONS
Understand how different lifestyles/target markets prefer to be communicated with.
COMMUNICATIONS
Understand how different lifestyles/target markets prefer to be communicated with.
COMMUNICATIONS
Understand how different lifestyles/target markets prefer to be communicated with.
The CEI: An Agile
Emotional and Intersectional Insight Platform
The CEI - An agile emotional & intersectional insight platform
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions
As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...
Consumers' lives are changing at a faster rate than ever before. SGLabs can help you and your team home in on the lifestyles and consumers that matter. By understanding your community and analyzing your marketing/business strategy, SGLabs can help you save millions of dollars from misaligned campaigns.
Understanding your community on a deeper level will lead you to accomplish your brand's goals.
Understanding your community on a deeper level will lead you to accomplishing your brand goals.
Understanding your community on a deeper level will lead you to accomplishing your brand goals.
The lifestyles we research and study today include:
The lifestyles we research and study today include:
The lifestyles we research & study today include:
- Technologist
- Artist
- Nerdy
- Social/party host
- Camper/hiker
- News junkie
- Outdoor enthusiast
- Do it yourself (DIY'er)
- Outdoor adventurer
- Shopper/shopaholic
Technologist
Artist
Nerdy
Social/party host
Camper/hiker
News junkie
Outdoor enthusiast
Do it yourself (DIY'er)
Outdoor adventurer
Shopper/ shopaholic
- Physicians
- Biotech researchers
- Healthcare providers
- Gardener
- Chef/foodie
- Binge watcher
- Introvert chic
- Naturalist
- Gadget lover
- Health & fitness buff
Physicians
Biotech researchers
Healthcare providers
Gardener
Chef/foodie
Binge watcher
Introvert chic
Naturalist
Gadget lover
Health & fitness buff
- Pet owner
- Runner
- Activist
- Gamer
- Traveler
- Homemaker
- Movie lover
- Adventurer
- Rural living
- Hunter/fisherman
Pet owner
Runner
Activist
Gamer
Traveler
Homemaker
Movie lover
Adventurer
Rural living
Hunter/ fisherman
- Music lover
- Avid reader
- Climber
- Cyclist
- Urbanite
- Spiritual
- Organizer
- Workaholic
- Minimalist
- Craftsman
- Truck/car lover
Music lover
Avid reader
Climber
Cyclist
Urbanite
Spiritual
Organizer
Workaholic
Minimalist
Craftsman
Truck/car lover
* If your lifestyles/target market consists of additional lifestyles, let us know, we're happy to include them.
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Uncertainty & Fear
Does your community feel uncertain or fearful? Do you know how they feel?
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