DO YOU KNOW HOW THE TECHNOLOGISTS IN YOUR COMMUNITY ARE FEELING TODAY?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
DO YOU KNOW HOW YOUR COMMUNITY, CUSTOMERS ARE FEELING TODAY?
The Consumer Emotional Index (CEI): The technologist
Answering 180+ questions about the technologists in your community.
Chapters 1-5
40 Graphs
The Consumer Emotional Index (CEI)
Chapters 1-5 (Full report) 40 Graphs
Answering 180+ questions about your target market
The Consumer Emotional Index (CEI)
Chapters 1-5 (Full Report) 40 Graphs
Answering 180+ questions about your target market.
The Consumer Emotional Index (CEI)
Chapters 1-5 (Full Report) 40 Graphs
Answering 180+ questions about your target market.
Are you selling to technologists?
You need to understand who they are - we can help!
Successful marketing strategies from 2019 will not work today.
Successful marketing strategies from 2019 will not work today.
The CEI explores consumer feelings, attitudes, and behaviors as they are today, not in the past. SGLabs turns those learnings into insights that you can use to form deeper relationships with the technologists in your community.
We study 1.4 million new data points every quarter to understand your customers. This research is used to create communication, content, product, sales, and media buying/social strategies targeted at those living the technologist lifestyle.
The Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behaviors as they are today, not the past. We turn those learnings into insights that you can use to form deeper relationships with your community/target market.
The CEI checks in with 1000+ customers from 38 different lifestyles at 95% accuracy +/-2.5% on a regular, recurring basis. We study 1.4 Million new data points every quarter to understand your customers. Our research is used to create communication, content, product, sales, and media buying/social strategies.
63% of technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in 1Q 2020, and stands out from other lifestyles who have identified with feeling less like this over time.
63% of Technologists still feel as though they are simply eating and sleeping. This number has risen from 53% in the first quarter of 2020, and stands out from other lifestyles who have identified with feeling less like this over time.
INSIGHTS WE SHARE
TRENDS
Understand how technologists feel, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.
LIFESTYLES
Uncover how technologists feel about what brands are doing, and how they do it.
LIFESTYLES
Uncover how different lifestyles feel about what brands are doing, and how they do it.
LIFESTYLES
Uncover how different lifestyles feel about what brands are doing, and how they do it.
TRUST
Learn what brands do that builds trust with the technologist consumer.
TRUST
Learn what brands do that builds trust in consumers.
HABITS
See how technologists' habits are changing now, and into the future.
COMPETITION
See things about technologists in your community that your competition is not seeing.
COMPETITION
See things about your community and target market that your competition isn’t seeing.
MEDIA
What media do technologists consume, broken down by category and platform?
DRIVERS
Understand the technologists in your community on a deeper level - what's motivating them and what's changing for them.
COMMUNICATIONS
Understand how technologists prefer to be communicated with.
COMMUNICATIONS
Understand how different lifestyles/target markets prefer to be communicated with.
COMMUNICATIONS
Understand how different lifestyles/target markets prefer to be communicated with.
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
It's Not Your Imagination, Consumers Care Less.
In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...
The CEI: An Agile
Emotional and Intersectional Insight Platform
The CEI - An agile emotional & intersectional insight platform
Consumers' lives are changing at a faster rate than ever before. SGLabs can help you and your team home in on the lifestyles and consumers that matter. By understanding the technologists within your community, SGLabs can help you save millions of dollars from misaligned campaigns.
Consumers' lives are changing at a faster rate than ever before. Information is not the same as last year, last quarter, or even last week. SGLabs can help you and your team hone in on the lifestyles and consumers that matter. By understanding your community and analyzing your marketing strategy, SGLabs can help you save millions of dollars from misaligned ad campaigns.
Understanding technologists in your community on a deeper level will lead you to accomplish your brand's goals.
Understanding your community on a deeper level will lead you to accomplishing your brand goals.
Understanding your community on a deeper level will lead you to accomplishing your brand goals.
○ As many as 68% of consumers have identified with one or more of the Acute Stress Disorder criteria since 2Q 2020.
○ 24% of consumers have been super alert and/or on guard since 2Q 2020. That number jumped to 52% in 2Q 2021.
○ 21% of consumers felt that their futures would somehow be cut short in 2Q 2020. A year later, that figure increased to 34%.
As SGLabs dove into the idea of compassion fatigue, we realized that 65% of consumers in 1Q 2020 felt that the companies they love should support essential workers, which was recently trending down to 45%.
○ As many as 68% of consumers have identified with one or more of the Acute Stress Disorder criteria, since Q2, 2020.
○ 24% of consumers have been super alert and/or on guard since Q2, 2020. That number jumped to 52% in Q2, 2021.
○ 21% of consumers felt that their futures would somehow be cut short, in Q2, 2020. A year later, that figure rose to 34%.
As SGLabs dove into the idea of compassion fatigue, we realized that 65% of consumers in the 1Q 2020 that felt that the companies they love should support essential workers recently trending down to 45%.
INSIGHTS
Insights SGLabs has uncovered:
Technologists, one of the lifestyles we study, identified that in:
4Q 2020 23% felt comfortable, while 2% felt joyful
These feelings are changing quickly and heading in the right direction.
3Q 2021 43% feel comfortable, while 8% feel joyful
INSIGHTS
Some insights we’ve uncovered include
Technologist, one of the lifestyles we study, identified that in the 4th quarter of 2020
23% Felt Comfortable
These feelings are changing quickly and heading in the right direction as in the 3rd quarter of 2021
43% Feel Comfortable
The lifestyles we research and study today include:
The lifestyles we research and study today include:
The lifestyles we research & study today include:
- Technologist
- Artist
- Nerdy
- Gardener
- Chef/foodie
- Binge watcher
- Introvert chic
- Naturalist
- Social/party host
- Camper/hiker
- News junkie
- Outdoor enthusiast
- Do it yourself (DIY'er)
- Technologist
- Do it yourself (DIY'ER)
- Gardener
- Chef/ foodie
- Binge Watcher
- Outdoor Enthusiast
- Artist
- Introvert Chic
- Naturalist
- Social/ Party host
- Camper/ Hiker
- News Junkie
- Nerdy
- Pet owner
- Runner
- Activist
- Gamer
- Traveler
- Homemaker
- Movie lover
- Adventurer
- Rural living
- Gadget lover
- Outdoor adventurer
- Shopper/shopaholic
- Health & fitness buff
- Pet Owner
- Movie Lover
- Adventurer
- Health & Fitness Buff
- Rural Living
- Shopper/Shopaholic
- Gadget Lover
- Runner
- Activist
- Outdoor Adventurer
- Gamer
- Traveler
- Homemaker
- Music lover
- Avid reader
- Climber
- Cyclist
- Urbanite
- Spiritual
- Organizer
- Workaholic
- Minimalist
- Craftsman
- Truck/car lover
- Hunter/fisherman
- Music Lover
- Avid Reader\
- Spiritual
- Organizer
- Hunter/ Fisherman
- Truck/Car Lover
- Workaholic
- Cyclist
- Urbanite
- Minimalist
- Craftsman
- Climber
* If your lifestyles/target market consists of additional lifestyles, let us know, we're happy to include them.
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
Consumer Emotional Index (CEI) Reports
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LAST A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
SEE HOW OUR RESEARCH DRIVES RELATIONSHIPS WITH YOUR COMMUNITY THAT LASTS A LIFETIME, NO MATTER WHAT THE FUTURE BRINGS.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Community’s Lifestyle
Understand the lifestyles your community/target market is living.
CEI: Uncertainty & Fear
Does your community feel uncertain or fearful? Do you know how they feel?
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