Understand who truly connects with your ad, campaign, or brand.
Improve performance, focus spend, and drive ROI across every campaign.
Brand Emotional Lift (BEL)
The BEL measures how your audience feels about your content based on 64 different emotions.
The BEL – Understand how your audience feels about your ad, content, experience, campaign, or brand?
Understand if your ad aligns with how your audience feels.
Find those who love your ad the most, and serve them your ad. Ensuring your ads are seen by those most likely to convert.
Cross-Platform View
Understand how your ad performs across media platforms, and who is most likely to love your ad on each network, or platform its airing.
Customizable Personas Filter insights by demographic or by customizable persona.
Optimize yourMedia Strategy In-Flight Track, analyze, and target precise personas who will love your ad the most ensuring campaign spending maximizes your results
Brand Emotional Lift Service includes: SGLabs' BEL Score / Analysis & Traditional Brand Metrics
Traditional Brand Metrics
Brand awareness
Ad recall
Brand association
Brand favorability
Brand consideration
Purchase intent
Creative likability
Brand recommendation
Brand favorability
Brand Benchmark & Competitive Analysis
Target Personas
These strategic reports help a brand target those who love their ad the most and are most likely to convert based on the BEL and traditional brand lift metrics.
SGLabs provides actionable insights to optimize ad creative and targeting strategies.
Global Reach
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
Target: Elementary, Junior High, High School, and College Students.
Adults of all ages throughout the world.
Customized audiences based on any demographic or custom requirements.
If you are interested in learning more, please contact us.
Plan delivered in a final format, graphs and insights, or as raw data through Snowflake.
Understand the impact of an ad or brand campaign
Understand the impact of an ad or campaign on brand awareness, consideration, and intent.
Measuring Brand Lift:
Neurological subconscious studies
Surveys
Behavioral data
A/B testing
Digital engagement
In-market testing
Brand health tracking
Attribution models
Brand Benchmark & Competitive Landscape
Quantify your brand’s position among its competitors in the hearts and minds of your community.
Know what they really think, on a deeper, subconscious level, about your brand.
Quantify how strongly your company and its competitors are linked with key attributes that are important to your target market.