Brand Emotional Lift (BEL)
An evolution in advertising measurement, going beyond awareness, sentiment, and recall — the BEL captures and understands how viewers feel when they watch an ad.
Brand Emotional Lift (BEL) - Networks, Channel, CTV, Streaming, Platform & Brands
Enhance your brand lift strategy with emotional intelligence. Know what moves your audience’s hearts and minds.
CEI Score
- Understand how people feel about your ad, across 64 emotional characteristics.
Brand Emotional Lift (BEL)
- Find the emotional spark that connects people to your brand, message, or ad.
Joy & Trust Meters
- See if your ad builds trust, joy, or other powerful drivers of engagement.
Conversion Intent Signals
- Discover who is most likely to convert, not just who likes your brand.
Traditional Brand Lift Metrics
- Awareness. Consideration. Purchase Intent. Creative Likability, Favorability. Recall. Recommendation. We’ve got that, too.
Persona Targeting Insights
- Get a clearer view of who your ad resonates with —so you can find more of them.
- Strategy recommendations based on the intersection of the BEL and traditional brand lift metrics
Competitive Benchmarks
- See how you stack up emotionally and strategically against key competitors.
With years of research behind it, the BEL blends traditional brand lift metrics with proprietary emotional and brand benchmarking, helping marketers measure resonance, offering actionable insights that inform content and media direction.
Brand Emotional Lift (BEL) Service includes:
BEL Analysis & Traditional Brand Lift Metrics
BEL Analysis
- Ad or content emotional lift
- Correlation with traditional brand metrics
Traditional Brand Lift Metrics
- Ad recall
- Brand awareness
- Brand association
- Brand consideration
- Brand favorability
- Brand recommendation
- Creative likability
- Purchase intent
Brand Benchmark & Competitive Analysis
- Emotional affinity of your brand vs. your competitors
- Competitive positioning by emotional profile and media outlet
Target Personas
These strategic reports help a brand target those who love their ad the most and are most likely to convert based on the BEL and traditional brand lift metrics.
SGLabs provides actionable insights to optimize ad creative and targeting strategies.
Global Reach
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
- The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
- Target:
- Adults of all ages throughout the world.
- Elementary, Junior High, High School, and College Students.
- fully COPPA compliant
- Customized audiences based on any demographic or custom requirements.
- If you are interested in learning more, please contact us.
Measuring Brand Emotional Lift
No matter if you’re testing new creative or scaling up a campaign, our insights help you find the feelings that drive results—and the audiences who matter most.
- Neurological subconscious studies
- Surveys
- Behavioral data
- A/B testing
- Digital engagement
- In-market testing
- Brand health tracking
- Attribution models
Customizable Personas
Filter insights by demographic or by customizable persona.
Optimize your Media Strategy In-Flight
Track, analyze, and target precise personas who will love your ad the most ensuring campaign spending maximizes your results
Cross-Platform View
Understand how your ad performs across media platforms, and who is most likely to love your ad on each network, or platform its airing.
Brand Benchmark & Competitive Landscape
- Quantify your brand’s position among its competitors in the hearts and minds of your community.
- Know what they really think, on a deeper, subconscious level, about your brand.
