Brand Emotional Lift (BEL)
An evolution in advertising measurement, going beyond awareness, sentiment, and recall, the BEL captures and understands how viewers feel when they watch an ad.
Brand Emotional Lift (BEL) - Networks, Channel, CTV, Streaming, Platform & Brands
Enhance your brand lift strategy with emotional intelligence. Know what moves your audience’s hearts and minds.
Lift Analysis
Understand how people feel about your ad, across 64 emotional characteristics.
Brand Emotional Lift (BEL)
Find the emotional spark that connects people to your brand, message, or ad.
Joyful & Trust Meters
See if your ad builds trust, joy, or other powerful drivers of engagement.
Conversion Intent Signals
Discover who is most likely to convert, not just who likes your brand.
Traditional Brand Lift Metrics
Awareness. Consideration. Purchase Intent. Creative Likability, Favorability. Recall. Recommendation. We’ve got that, too.
Test Your Creative Prior to Campaign Launch.
Persona Targeting Insights
- Get a clearer view of who your ad resonates with —so you can find more of them.
- Strategy recommendations based on the intersection of the BEL and traditional brand lift metrics
Competitive Benchmarks
See how you stack up emotionally and strategically against key competitors.
With four years of research behind it, the BEL blends traditional brand lift metrics with proprietary emotional data and brand benchmarking, helping marketers measure resonance, offering actionable insights such as content and media direction.
Brand Emotional Lift (BEL) Service includes:
BEL Analysis & Traditional Brand Lift Metrics
BEL Analysis
Traditional Brand Lift Metrics
- Brand awareness
- Ad recall
- Brand association
- Brand favorability
- Brand consideration
- Purchase intent
- Creative likability
- Brand recommendation
- Brand favorability
Brand Benchmark & Competitive Analysis
Target Personas
These strategic reports help a brand target those who love their ad the most and are most likely to convert based on the BEL and traditional brand lift metrics.
SGLabs provides actionable insights to optimize ad creative and targeting strategies.
Global Reach
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
- The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
- Target: Elementary, Junior High, High School, and College Students.
- Adults of all ages throughout the world.
- Customized audiences based on any demographic or custom requirements.
- If you are interested in learning more, please contact us.
Plan delivered in a final format, graphs and insights, or as raw data through Snowflake.
Measuring Brand Emotional Lift
No matter if you’re testing new creative or scaling up a campaign, our insights help you find the feelings that drive results—and the audiences who matter most.
- Neurological subconscious studies
- Surveys
- Behavioral data
- A/B testing
- Digital engagement
- In-market testing
- Brand health tracking
- Attribution models
Customizable Personas
Filter insights by demographic or by customizable persona.
Optimize your Media Strategy In-Flight
Track, analyze, and target precise personas who will love your ad the most ensuring campaign spending maximizes your results
Cross-Platform View
Understand how your ad performs across media platforms, and who is most likely to love your ad on each network, or platform its airing.
Brand Benchmark & Competitive Landscape
- Quantify your brand’s position among its competitors in the hearts and minds of your community.
- Know what they really think, on a deeper, subconscious level, about your brand.
“Future Today’s programming and advertising business was built on the premise that people and families are happier when they can enjoy free, high-quality entertainment. Sleeping Giants’ ability to measure emotions provided a deeper, seamless mechanism to gain another level of important emotional insights,” said Vikrant Mathur, Co-Founder of Future Today. He continued on, “The deeper level of data-driven insights from the BEL provides new ways for our advertising partners to think about and optimize their creative messaging while maximizing its ROAS.”
Vikrant Mathur, Co-Founder of Future Today