In this interview, Charlene and I dive into the heart of our consumer research at Sleeping Giant Labs to understand how communicating with those who love the brands we serve has changed. The same strategies one used in 2019, or even last month simply will not work today. Consumers are demanding more. So we share our consumer research Limbic Resonance model and how being a Trauma Informed brand, the underlying models we used to create the Consumer Emotional Index positions a company for today. We touch on the #metaverse, while we reveal how those who live different lifestyles have been affected differently by the pandemic, and how by crafting deeper conversations with the communities we market to can create relationships that last a lifetime.