Brand Emotional Lift (BEL)
Benchmarking| Communication & Brand Effectiveness | Campaign ROI
Brand Emotional Lift (BEL)
- Understand the emotional impact of your creative and ads.
- Measure your brand’s place in the market.
- What do customers really think, on a subconscious level, about your content, brand, and competition.
- Identify where your brand lays in customers’ minds before your campaign and after.
- Assess recognition, positive/negative associations, and compare attributes across any characteristics that define your market.
- Directly measure the effectiveness of your campaigsee
A Few Key Metrics:
- How your ad or piece of content makes your community members feel.
- Brand awareness
- Ad recall
- Brand association
- Brand favorability
- Brand consideration
- Purchase intent
SGLabs provides actionable insights to optimize ad creative and targeting strategies.
Competitive Landscape
- Quantify your brand’s position among its competitors in the hearts and minds of your community.
- What do they really think, on a deep, subconscious level, about your brand.
- Quantify how strongly your company and its competitors are linked with key attributes that are important to your target market.
Benchmark Your Brand
If we don’t measure, how do we know when we’ve accomplished our goals?
SGLab’s Benchmarking products use cutting-edge neuroscience techniques to measure consumers’ unconscious associations and preferences.
- How does your brand stack up against the competition?
- How does your brand’s level of trust compare year over year?
- How do different audiences see your brand’s positioning in the marketplace?
- When customers think of your brand, what do they think?
- Do you or your competition “own” a market position in your customers’ minds?
- How might you position your brand to earn more of your customer’s mind-share?
Together, we’ll directly measure the effectiveness of your brand’s message, campaign, product and services.
A few benchmarking insights we typically see:
Measure brand recognition and level of trust in a community.
Improve internal effectiveness and efficiency.
Enhance understanding of your brand’s strengths and weaknesses from the consumer’s perspective.
Identify new products and new features for existing ones.
See what is working well and what isn’t.
Drive significant growth in distribution and sales.
Understand the competition, their successful strategies, what words or services they might “own”, and areas for improvement.
Identify best practices and offerings that promote customer satisfaction and loyalty.
Maximize ROI on media spend (with proof!)
Identify underperforming campaigns.
One brand found that customers that owned one of its products were highly likely to own at least seven other products from the same brand.
Understand the impact of an ad or brand campaign
Measuring Brand Emotional Lift (BEL) & Benchmarking studies may include:
- Neurological subconscious studies
- Surveys
- Behavioral data
- A/B testing
- Digital engagement
- In-market testing
- Brand health tracking
- Attribution models
Global Reach
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
- The CEI can be deployed in 100+ countries globally, in the US, Europe, and Asia.
- Target: Elementary, Junior High, High School, and College Students.
- Adults of all ages throughout the world.
- Customized audiences based on any demographic or custom requirements.
- If you are interested in learning more, please contact us.
Plan delivered in a final format, graphs and insights, or as raw data through Snowflake.
