Consumer Emotional Index (CEI)
Primary Research Works. You know how we know? Research!
5+ billion data points about consumers
The CEI is SGLabs proprietary conscious/unconscious consumer research platform. It combines traditional primary research, neuroscience, psychology, AI, and 20+ years of studying how brands engage with their target markets and communities. The CEI will help you…
- Win more pitches.
- Tell more meaningful stories.
- Save millions from misaligned ad campaigns.
- Understand what your customers care about.
- Engage your audience when and where they are.
- Understand your community’s shared values that motivate their buying decisions.
- Level up your communication, media, content, social, packaging, and sales strategies.
Know how consumers & business executives feel, what they love, buy, hate, how they spend their time, and the media they consume.
Who
With over 4.7 million personas available, precisely target your brand’s audience.
Why
Understand how your audience feels, what they buy, how they spend their time, and why they make the decisions they make.
Where
Know which media outlets your community engages with to target more effectively.
Who are they?
Custom Personas: Annie & Paul (Example)
Precisely define your target audience and understand how they feel, what they value, and the media they consume.
Consumer Demographics include: Lifestyle, Ethnicity, Income, Gender, and Age.
Business Demographics include: Company Size, Seniority, Decision-Makers, and Industry in the US, Europe, and Asia.
Personas are not limited to demographics. Understand what your audience values, the lifestyles they lead, what they love, buy, feel, trust, the media they consume, and so much more.
4.7 million possible personas
Annie:
- 45 years old
- Income: $75,000
- Outdoor Adventurer
- Pet Owner
- No children
- Female
- Derives the most joy from her pet
- Loves Amazon Prime late night
Paul:
- 38 years old
- Income: $75,000
- Technologist
- Pet Owner
- Has 2 children
- Male
- Derives the most joy from his family
- Prefers YouTube during prime time
Some of the CTV, Cable, Satellite, Streaming, News, Social, & Video Gaming Sites we study include:
Know WHAT & WHEN your audience watches, HOW they ENGAGE, WHO they TRUST, & WHAT they DESIRE.
Who participates in our research?
Almost everyone!
No matter what your business does, we have respondents who will help answer your toughest questions.
Detailed, digestible reports & dashboards delivering actionable insights to inform critical business decisions.
Insights, Strategies, & Plans
Easily digestible research and actionable insights.
We don’t simply collect data – we deliver research from raw insights to fully actionable plans.
These insights inform decisions from brand management and marketing to content creation and media planning.
We deliver:
– Insights and strategies you can use to build your plan.
– Flexible reporting options, real-time dashboards.
– Fully executable plans.
– Self-service data access via Snowflake.
Why the CEI?
Research to drive: Communication, Media, Content, Social, Packaging, Sales, and Product strategies.
Finalized plans are also available. Go beyond just reports and dashboards.
Uncover how your target audiences feel about your brand.
Understand how different audiences prefer to be communicated with.
Build Personas to match your brand’s target audiences.
Know how your community feels, what they value, and what they do in their free time, and the media they consume.
Learn what your brand can do to build trust.
Intuitive reports and dashboards
Dedicated account support.