Our Solution

Sleeping Giant went to work. We conducted research projects and held strategy sessions. We interpreted the research results & dove into the true ethos of the brand. The team focused on the central idea of trust, and the most important product features to our client. COVID-19 hit in the middle of our creative process, and we knew we had to adjust the strategy slightly, but not completely leave it behind. 

Our Solution

Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind. 

Our Solution

Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind. 

Our Solution

Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind. 

Our Solution

Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind. 

We remained focused on the story we had originally imagined, but added the spherical workplaces into the animation to symbolize the feeling of working alone/at home, while also being supported by a remote team. COVID-19 actually gave us an opportunity to stress the importance of “automation” in this new pandemic-era. We kept the tone of the piece high-level and lighthearted and utilized a fully custom soundtrack to tie it all together.

Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management. 

Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management. 

Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management. 

Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management.