Sleeping Giant Lab’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behaviors of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a societal level trauma informed moment.
Mindsets have changed more between 2020-2021 than the previous ten years. Change on this scale means you can no longer talk to your customers and/or community the way you did in 2019.
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