Agency – Consumer Emotional Index (CEI)

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Description

Selecting this product, our team will reach out to you to discuss your agency’s needs, pricing and licensing agreement. Sleeping Giant Lab’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behaviors of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a societal level trauma informed moment. An agency can use this information to understand any lifestyle, helping their clients reach their community’s in a more authentic way. 

Mindsets have changed more between 2020-2021 than the previous ten years. Change on this scale means you can no longer talk to your customers and/or community the way you did in 2019.

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