Q4 2021 CEI Full Report (7)

Download the CEI's Executive Summary and Table of Contents today.

Marketing strategies that worked last week, last month, or in 2019 will not work today. The CEI checks in with 1,000+ consumers, studying 38 different lifestyles, with 95% accuracy, and SGLabs would like to share our insights with you.

The CEI answers 180+ questions, including 40+ graphs about your target market while we analyze and correlate 1.4+ million data points every quarter. More insights can be realized than you can imagine.

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"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand." - Rick Case, CEO Nite Ize

INSIGHTS WE SHARE
Trends
Understand how your community feels, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.
Lifestyle
Uncover how different lifestyles feel about what brands are doing, and how they do it.
Trust
Learn what brands do that build trust.
Competition
See things about your community and target market that your competition are not seeing.
Drivers
Understand your community and consumers on a deeper level - what's motivating them and what's changing for them.
Media
What media does one's community consume, broken down by category and platform?

Sleeping Giant Labs' process has led to more than 100 million online
experiences, videos, and Apps downloaded and enjoyed.

The lifestyles we research and study today include

✓ Outdoor Adventurer

✓ Gamer

✓ Traveler

✓ Camper/Hiker

✓ News Junkie

✓ Nerdy

✓ Minimalist

✓ Craftsman

✓ Climber

✓ Technologist 

✓ Do it yourself (DIY'ER)

✓ Gardener

✓ Chef/foodie

✓ Binge Watcher

✓ Outdoor Enthusiast

✓ Artist

✓ Introvert Chic

✓ Naturalist

✓ Social/Party host

✓ Pet Owner

✓ Movie Lover

✓ Adventurer

✓ Health & Fitness Buff

✓ Rural Living

✓ Shopper/Shopaholic

✓ Gadget Lover

✓ Runner

✓ Activist

✓ Music Lover

✓ Avid Reader

✓ Spiritual

✓ Hunter/Fisherman

✓ Car/Truck Lover

✓ Workaholic

✓ Cyclist

✓ Urbanite