WHAT IS MOST IMPORTANT TO YOUR COMMUNITY CONCERNING SOCIAL JUSTICE?

Download the CEI's Social Justice Executive Summary and Table of Contents Today

Marketing strategies that worked last week, last month, or in 2019 will not work today. The CEI checks in with 1,000+ consumers, studying 38 different lifestyles, with 95% accuracy, and SGLabs would like to share our insights with you.

The CEI Social Justice report includes 3 graphs, answering 24+ questions about how your community feels concerning social justice. Discover how important it is to consumers that the companies they admire support and communicate about racial justice. More insights can be realized than you can imagine.

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"The results of Sleeping Giant's work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand." - Rick Case, CEO Nite Ize

INSIGHTS WE SHARE
Trends
Understand how your community feels, their trends, psychographics, attitudes, emotions, habits, hobbies, and demographics.
Lifestyle
Uncover how different lifestyles feel about what brands are doing, and how they do it.
Trust
Learn what brands do that build trust.
Competition
See things about your community and target market that your competition is not seeing.
Drivers
Understand your community and consumers on a deeper level - what's motivating them and what's changing for them.
Media
What media does one's community consume, broken down by category and platform?

It's not your imagination, consumers care less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

Sleeping Giant Labs' process has led to more than 100 million online
experiences, videos, and apps downloaded and enjoyed.

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